1987 Lotus Esprit on 2040-cars

Auto blog

Lotus Emira delayed for the U.S. while allocation amount and prices rise

It's Lotus' turn to catch the production and pricing virus, an ailment that's caused almost every automaker to lag on delivery timetables while increasing prices for reservation holders. Last October, Lotus Emiras intended for the UK home market were already trailing delivery estimates by six months. Early last year, Lotus expected to get Emiras tagged with U.S. plates as soon as fall of 2022. Now, CarBuzz reports that Emira V6 First Edition units destined for the U.S. will land on our soil this summer but won't be released to customers until between mid-October and mid-December. According to a letter sent by Gator Motorsports' franchise Indy Lotus in Indianapolis, Indiana, the holdup is U.S. certification.    On top of the delay, prices are going up for all U.S. and Canadian reservation holders except those who have completed paperwork for the initial North American V6 First Edition allocation. Lotus said the various troubles and quagmires around the world have increased the Emira's unit cost by around $14,400. Folding that into the MSRP would make the price $108,300 before destination. We say "initial" about that allocation because Lotus has upped the North American allotment by 600 units, making 1,300 in total to come to come to NA, the U.S.-specific number slightly smaller. When the second tranche becomes open for reservations, they will cost $105,400 in the U.S., that price already on the U.S. retail site configurator. Anyone who reserved the AMG-powered four-cylinder Emira I4 First Edition is going to see their cost rise from the $85,900 announced before. The new price MSRP be revealed until later this year, deliveries not scheduled to commence until Q2 of 2024. Of course, we should expect the cost of the regular series production cars to rise as well. The situation varies by market, so anyone on any of Lotus' lists should check with their Lotus dealer. A lively thread on Emira Forum that started in February is up to 26 pages as global Emira buyers try to figure out who needs to confront what increase. Part of the ire comes from Lotus having promised none of the pricing challenges would be passed on to reservation holders, saying, "The price you're being quoted is the price you'll pay for your Emira."     Ready for the good news? There will be more options to spend your money on.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.