2011 Lotus Elise Sc Convertible 2-door 1.8l on 2040-cars

Auto blog

What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus pumps Exige up to 430 horsepower

It seems that every few months or so Lotus has yet another lighter, faster version of one of its cars, usually with an emphasis on the lighter part. This time, the latest, fastest Lotus gets a big bump in power. It's the Lotus Exige Cup 430, and it shares its supercharged V6 with the recently launched Evora GT430. That means it makes 430 horsepower, an impressive 55 more than the 375-horsepower Exige Cup 380. It also produces 325 pound-feet of torque. That engine is impressive enough in the Evora GT430, but it becomes pretty breathtaking in the Exige, which weighs about 2,410 pounds. Though that's slightly heavier than the Cup 380, the overall power-to-weight ratio has improved, and Lotus says the 430 can fly to 60 mph in just 3.2 seconds from a standstill. It also boasts a higher top speed than the 380, at 180 mph, which is 5 mph more than the 380. Perhaps more impressive is the fact the Exige Cup 430 is the fastest road car Lotus has tested at its Hethel race track, beating the track-oriented 3-Eleven road car by 1.2 seconds. Among the other interesting features of the Exige Cup 430 are the three-way adjustable shocks as well as adjustable front and rear anti-roll bars. More of the car's total downforce, 45 percent to be precise, acts on the front now, compared with 36 percent on the Cup 380. Four-piston brake calipers are used at each corner. It also comes with a number of weight-saving features as standard, including the lithium-ion battery and titanium exhaust. It can also be optioned to be a legitimate race car with an FIA-legal roll bar and airbag delete. But just the stock car isn't cheap. It has three different price tags depending on whether you purchase it in the U.K., Germany, or France. But the cheapest price in dollars comes from the U.K. where it retails for GBP99,800, or just shy of $131,000 at current exchange rates. Related Video: Featured Gallery Lotus Exige Cup 430 View 9 Photos Image Credit: Lotus Lotus Coupe Lightweight Vehicles Performance