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Lotus is building 60 extra light, extra aerodynamic Exige Cup 380s

Lotus is never done adding lightness and once again turned its attention to the Exige. Like so many other special Lotuses, this one, called the Exige Cup 380, makes the same 375 horsepower from its supercharged 3.5-liter V6. However, the weight savings is a significant 117 pounds compared with the 2,447-pound Exige Sport 380. This savings comes from the inclusion of many carbon-fiber parts including a one-piece rear hatch, side intakes, hood, front splitter, side sills, and seats, among others. Lotus also removed the gas struts for the hatch to save 2.2 pounds. And if that's not enough, you can save another 2.2 pounds by choosing the optional HVAC and air vent surrounds, and 22 pounds with an optional exhaust system. The Exige Cup 380 also produces significantly more downforce than the Sport, 43-percent more to be exact. That results in maximum downforce of about 441 pounds at the Cup 380's top speed of 175 mph. The car achieves this thanks to a revised front bumper and splitter, vents above the front wheels, more vents behind the rear wheels, and a new rear wing. Even the windshield wiper rests in a vertical position to aid aerodynamics. The Cup 380 doesn't just benefit from better aerodynamics and less weight. The rear tires are wider than the Sport 380 at 285 mm. The Cup 380 also has two-way adjustable shocks and adjustable front and rear anti-roll bars. Even the stability control can be adjusted to the driver's needs. The car is stopped by four-piston brake calipers at all four corners, and a standard steel roll bar protects the driver. If owners wish, they can also add an FIA-certified full roll cage. Lotus will only build 60 of these Exiges, and they're only available in Europe. They're not cheap either. In the UK, buyers will spend GBP83,000 in the UK and ˆ109,900 in Europe. That means this Exige would cost between $106,000 and $118,000, at current exchange rates. Related Video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Tesla Model S Easter egg turns car into submarine

When thinking about Elon Musk, the first thing that comes to mind may not be his sense of humor. However, the Tesla boss is embedding a pretty funny Easter egg in the company's cars that references a part of his own collection. Musk famously purchased the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me for about $967,000 in 2013. At one point, he even intended to install a Tesla powertrain and make it fully transformable. From anyone else that plan would sound like pure fantasy, but Musk has the money and the means to make it happen, if he wants. Now, every Tesla Model S driver gets to share in just a little of that very cool ownership experience. A person on YouTube filmed how to access the Easter egg, and it's extremely easy. Just hold down the T on the infotainment screen for a few seconds, enter the appropriate code 007 and check the suspension settings page. Instead of seeing a Model S, Bond's submersible Esprit now appears. As another cool touch, users can set the vehicle's depth in leagues, and the options max out at 20,000. This is almost certainly a subtle reference to the classic story 20,000 Leagues Under the Sea. Maybe someday Musk can get the Lotus' conversion complete, and we can see it working for real. Until then, this a neat way to show the unique car off. Related Video: