2007 Lotus Elise/exige Hardtop Convertible 2-door 1.8l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus to add 2 new sports cars by 2020, SUV by 2022

British sports carmaker Lotus will bring two new sports cars in 2020 with an SUV right behind them in 2021 or '22, becoming the brand's first all-new vehicles since it began production of the Evora back in 2009.CAR Magazine reports the news in an interview with Lotus CEO Jean-Marc Gales. Of the two cars, he said only that one will be a replacement for an existing car, with the other likely to be a limited-edition, track-focused car slotted above the Evora. It'll base the cheaper of the two on an evolution of Lotus' bonded aluminum chassis, while the other will get a new carbon-fiber chassis and become the brand's new performance flagship. Chinese automaker Geely, which also owns Volvo, purchased a majority ownership stake in Lotus last year, adding what's hoped to be a measure of stability and badly needed investment to years of ownership changes and endless re-iterations of existing models. With Geely money backing the operation, it's likely these two vehicles will be more likely to come to fruition than the last batch of ambitious concepts from the company, which included a new Esprit, Elite, and Elan. Those never progressed beyond the concept stage. The company soon after revealed the Evora GT430 as its fastest, most-powerful road car to date, with a 0-to-60 time of 3.7 seconds, and it put the same supercharged V6 in the Exige to bump up horsepower to 430 and increase torque to 325 pound-feet. Meanwhile, Lotus is ending production of the 3-Eleven this year, and Gales has previously said the company was developing a new Elise for 2020, so it's likely that's one of the new cars. The Elise and Exige were withdrawn from the U.S. back in 2011. The new vehicles will benefit from technology from Geely's network of suppliers, and Geely is also apparently hiring new Lotus staff and investing "millions" in Lotus' production lines. Lotus said its sales were way up in both Europe and the U.S. during its last fiscal year, and while the brand still lost money it narrowed its financial losses and said it expected to be profitable before tax for the current fiscal year.Related Video:

How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.