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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

Lotus Evora GT410 Sport exhaust is the best new holiday song

No matter what holidays people are celebrating, there's one winter celebration car enthusiasts can come together for: Driftmas. A Lotus Evora GT410 Sport was recently possessed by the ghost of Driftmas present Ken Block and decided to get sideways all over the Lotus campus in Hethel, Norfolk, England. The result is a beautiful winter symphony. The video is done in a slightly cheeky manner, as the yellow Evora shows up to work with a fully geared-up driver in the front seat, and a full Christmas tree stick to the rear engine cover. After blowing past a pristine Espirit S1 in a "slow" zone, the Evora slowly creeps through one of the garages, where a beautiful black and gold Type 72 race car sits quiet as a mouse. It then makes its way through a testing area and to a parking lot, where it rings a few bells around three specialty Lotus models, including what appear to be Exige Cup cars. It finishes the ride in front of the main office, where Lotus has another Christmas tree filled with little toy cars as ornaments. Before the Grinches start complaining about how it's not Gymkhana, that's correct. It's not. But we'd never turn our noses at a video with a soundtrack a sweet as this. Merry Driftmas to all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Lotus Esprit spied wearing mismatched Evora bodywork

The sorta funky looking Lotus Evora you see above isn't really an Evora at all. In fact, it's a mule for an upcoming new Lotus in the spirit of the Esprit, which, rumor has it, will be introduced in the first half of 2021. It may even be called the Esprit, reviving the name of one of the company's most recognizable and well-loved nameplates, though that has yet to be confirmed by the British automaker. Power is expected to come from a Toyota-sourced V6 engine, as is the case with the Evora. But instead of the Evora's 2+2 seating configuration, the reborn Esprit would be a two-seater. While we aren't privy to the automaker's engineering offices, it seems the space vacated by the vestigial rear seating area might be used to hold some battery packs, as the upcoming car is going to be a hybrid. The 2020 Lotus Evora spins 416 horsepower out of its supercharged 3.5-liter V6; the hybridized Esprit is rumored to pack over 500 ponies, buoyed by an electric motor and lithium ion battery pack that's thought to be cribbed from the Volvo parts bin. That makes sense, as Lotus and Volvo both fall under Chinese automaker Geely's umbrella. The Evora offers the choice of six-speed manual or automatic gearboxes, but we'll have to wait and see if those choices are shared with the Esprit. The mule seen above is sporting some mismatched Evora bodywork — seemingly sprayed black in haste, judging by the specks of blue and yellow at the front and rear along with the lone green pop just ahead of the rear wheels — that has been widened with some tacked on wheel arches. The production version is expected to crib styling elements from Lotus' range-topping electric Evija. We can't wait to see how it all turns out. Related Video: