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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Renault considers fielding its own F1 team again

Renault has a long history in Formula One, but while it successfully ran its own team until 2010, these days it participates only as an engine supplier – and just to the two Red Bull teams. That could be changing in the near future, though, as the latest reports indicate that the French automaker is considering fielding its own team once again. According to Autosport, the company has ruled out starting its own team again from scratch, but it is weighing the possibility of buying an existing team. The last time it competed was when it took over the championship-winning Benetton team in 2002, building it back up to win back-to-back world titles in 2005 and 2006. It subsequently dropped in form until Renault sold the team in 2011 to Genii Capital, which has run it under the Lotus banner ever since. The Lotus team continued using Renault engines with limited success until this season when it switched to Mercedes. With Caterham now gone from the grid, that leaves Renault with only one customer: Red Bull, which runs both the Red Bull Racing and Scuderia Toro Rosso teams under Renault power. It's a situation in which the French company apparently doesn't particularly revel, leading it to consider buying a team again and running it in-house. Considering the difficulty the Lotus team it once owned has encountered lately, reacquiring its old operation could prove the most logical step for Renault, but of course that doesn't mean that's what it will ultimately do. It could continue strengthening ties with Red Bull until it acquires a large portion of it (or Toro Rosso) – something which Audi is said to be eying as well. Or it could look to another team altogether. Mercedes, McLaren, Ferrari and Williams may not be up for sale, but we could easily see Renault taking over cash-strapped Force India or Sauber, or even pouring its resources into getting Caterham or Manor/Marussia back up to speed and whipping it into winning form. News Source: AutosportImage Credit: Franck Robichon/AP/Pool Motorsports Lotus Renault F1

Banned Lotus 88 F1 car explained by Colin Chapman's son

Racing teams are always looking for ways to gain speed through creative interpretations of the rule book, but speed-obsessed engineers were a little too clever with the twin-chassis design for the Lotus 88 Formula One car. Colin Chapman's son, Clive, gave Goodwood the racer's fascinating story and why the organizers banned it. Lotus' innovation with the 88 was a novel twin-chassis layout. The outer chassis supported the aerodynamic elements and the body, and the inner one held the driver, engine, and transmission. The separate pieces allowed the car to meet the rules in the pits, but the outer chassis would create a seal with the track at speed to preserve the ground effect downforce. The organizers decided this ingenious solution went contrary to the rules against side skirts, and they banned the 88. However, this Lotus was important for a second reason. The inner chassis was F1's first carbon fiber monocoque. The lightweight material is common in racing and performance cars today, but it was a cutting-edge innovation for 1981. Get the full story from Clive Chapman in this clip. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.