Lotus Europa S1b 1968 on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Evora 400 arrives in December for $89,900

It's been three months to the day since Lotus revealed the new Evora 400. And if you've spent the intervening time pining and wondering just how much you'd need to set aside to put one in your driveway, you need wonder no longer. The British sports car manufacturer has just released pricing for the new-and-improved Evora 400, which will retail at Lotus showrooms in America for $89,900. Now that's a fair bit more than it was charging just last year for an Evora ($68,400) or the Evora S ($78,480), but for all that extra scratch, you get a lot more. The 400-horsepower model packs 55 more horses than the Evora S, weighs almost 50 pounds less, features a new diff, carbon-ceramic brakes, bodywork and interior, and benefits from returned electronics, suspension, gearbox, and more. (Buyers will also be able to opt for an automatic transmission, upgraded interior trim, appearance package, forged alloys and painted calipers, all at additional cost.) The result of all those upgrades – costly as they are – is a 0-60 time of just 4.1 seconds, a top speed of 186 miles per hour and a lap time around the company's test track at Hethel clocked at 1:32 – a full six seconds faster than the existing Evora S. If that sound enticing, North American deliveries are set to commence in December. Related Video: Show full PR text Lotus announces prices for Evora 400 · Prices start at GBP72,000 (UK) · High level of standard specification · Fastest and most powerful production Lotus ever · Deliveries from August 2015 Lotus Cars is delighted to announce the prices of the new Evora 400. The latest supercar from Lotus combines high performance with the legendary Lotus benchmark handling and is lighter, more efficient and dynamically better than ever, providing a purer driving experience. UK prices will start from GBP72,000 (for other markets, see table below). For this price the car benefits from a high level of standard specification including 370 mm composite two piece brake discs from AP Racing, a Limited Slip Differential, automatic air-conditioning and infotainment system including satellite navigation. In addition to this, the options list includes automatic transmission at GBP2,000, Alcantara or Leather trim upgrades at GBP2,500 and metallic paint at GBP900.

Join XCAR as it explores the history behind the Lotus Seven

All modern Caterhams are based on the Lotus Seven – a small, lightweight roadster developed by Colin Chapman back in 1957. That car has evolved into an entire range of models, spanning from the new, affordable 160, shown below in the latest video from XCAR, to the maniacal 620R. Over the years, the Seven has come to be a known quantity among auto enthusiasts. What isn't as well known is the origin of the Seven and the cars that came before it. As XCAR points out, "What happened to [the Seven's] earlier ancestors? What happened to the Lotus numbered one through six?" The answer probably isn't what you'd expect. Scroll down for a great look at unique motorsport that inspired Colin Chapman's earliest efforts in the latest video from XCAR. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Caterham Seven 160 View 12 Photos News Source: XCARFilms via YouTube Lotus Convertible Performance Classics xcar