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Lotus Emira GT4 car revealed, ready for the race circuit

It’s time for the Lotus Emira to go racing. YouÂ’re looking at the first photos of the Emira GT4 race car here, which is the competition spec version of the Emira road car we got to see revealed at this yearÂ’s Goodwood Festival of Speed. Lotus didnÂ’t provide a ton of details, but we know the important stuff. Its body is made of composite, and a bunch of changes are made in the name of aerodynamics and downforce. The clean and simple lines of the Emira are interrupted by items like the large front splitter and huge rear wing. By and large, though, the basic Emira design and structure remain the same outside. WeÂ’ll also note that the GT4 is hand-built, whereas Lotus is attempting to bring more automation to the road carÂ’s assembly. The engine used in the GT4 is the tried-and-true Toyota-sourced 3.5-liter V6 (not the new AMG four-cylinder). Per usual, itÂ’s fitted with a supercharger, and Lotus says itÂ’s good for up to 400 horsepower with a 7,200 rpm redline. You get a six-speed xTrac sequential transmission (the only transmission option), and the car is fitted with a limited-slip differential. Braking is handled by race-spec Alcon discs and calipers, and Ohlins coilovers keep the body in check. In all, Lotus says the dry weight is 2,778 pounds. This car was developed with RML Group, a British racing engineering company. “The all-new Emira GT4 is an exciting next step following the hugely successful launch of the Emira road car,” says Richard Selwin, Lotus Race Program manager. “We have worked hard with the team at RML Group to ensure this next-generation of Lotus GT car will deliver race-winning performance.” Those entering racing series will be allowed to buy this Emira GT4 cars for the 2022 racing season. However Lotus says availability will be very limited for the first year. It expects to be able to meet total global demand for 2023 as production of the race car continues. Pricing wasnÂ’t made available initially. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.