Lotus Europa on 2040-cars

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The time Elon Musk paid $1 million for James Bond submarine car that cost a couple $100

Tesla CEO Elon Musk landed himself in court after insulting a diver who criticized his plan to rescue a Thai soccer trapped in a cave using a purpose-built mini submarine. Which reminded us that Musk's interest in submarines started years ago. The story begins in 1989, when a couple from Long Island put every barn-find hunter to shame by paying $100 for a locked storage unit, and cracking it open to find a 1976 Lotus Esprit buried under a pile of blankets. That's a cool find, the S1 Esprit is sought-after among enthusiasts, but CNBC reported they quickly learned their car was modified to star in the 1977 James Bond film "The Spy Who Loved Me." Ignoring Colin Chapman's "light is right" motto, the producers alchemized the Lotus into a fully functional submarine by welding in the wheel arches and the underbody, and adding winglets for more stability. Four propellers powered by a battery pack housed in the cabin moved the Esprit under water, and the coupe gained front-mounted missile launchers. The modifications reportedly cost $100,000. The couple had never seen a James Bond movie; they likely assumed it was a mad scientist's kit car, or a science fair project gone wrong. The $100 purchase price represents about $207 in 2019 dollars, so the unsuspecting buyers could have easily sold it as a parts car, made a small amount of money on it, and ended up with a free storage unit. However, they became aware of the Esprit's significance in Hollywood history when truckers identified it over CB radio while they were hauling it home. lotus-esprit-submarine-in-action-1 View 3 Photos They weren't collectors, and storing a submarine is terribly impractical, so they commissioned a cosmetic restoration and asked auction house RM Sotheby's to sell it in 2013. An enigmatic buyer paid $997,000 for the non-running movie prop. Musk later revealed himself as its new owner. "I was disappointed to learn that it can't actually transform. What I'm going to do is upgrade it with a Tesla electric powertrain, and try to make it transform for real," he announced. Even billionaire-owned project cars sit for longer than planned, and there's little evidence the Esprit is in swimming condition, let alone capable of morphing into a submarine at the simple push of a button. If it could, we're certain Musk would have hyped it up on Twitter. But while stalled projects normally draw the ire of loved ones as they take up garage space, Musk's turned into a well of inspiration.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus reveals extreme new 3-Eleven at Goodwood

Lotus has taken the occasion of the Goodwood Festival of Speed to reveal the new 3-Eleven. Billed as the quickest, most expensive road-going series production Lotus ever, the new 3-Eleven picks up where the previous 2-Eleven left off. And that gave the British automaker quite a starting point. An extreme evolution of the Elise and Exige, the new 3-Eleven boils things down to the bare essentials and packs a mighty punch. It's built around an aluminum chassis with composite bodywork and a completely open cockpit. That gives it a curb weight of less than 2,000 pounds to embody Colin Chapman's ethos of "adding lightness" like no other modern Lotus we've seen yet. At its heart lies an upgraded version of the company's 3.5-liter supercharged V6, producing 450 horsepower and 332 pound-feet of torque. That makes it even more powerful than the new Evora 400, and channels through a six-speed manual transmission, limited slip differential, and traction control. Other features include double wishbone suspension front and rear, Eibach springs, adjustable Ohlins dampers, AP Racing brakes, a Lotus-tuned Bosch ABS, 18-inch alloys up front, 19 inches the rear, shod with Michelin rubber. All of those goodies translate to a 0-60 time of under 3.0 seconds and a top speed of up to 180 miles per hour. It's even quoted to lap the company's test track at Hethel in 1:22. That makes it an impressive ten seconds seconds faster than the aforementioned Evora 400 – which is already six seconds faster around the circuit than the preceding Evora S. Production will be limited to just 311 examples, and is slated to commence in February 2016, with the first deliveries to begin in April. Any potential for North American availability has yet to be announced, but in the UK pricing will start at GBP82,000 (equivalent to $129k at current exchange rates). A more extreme Race version will be offered alongside the Road model, priced at GBP96,000 ($150k) before taxes or GBP115,000 ($180k) with, upgrading with track-focused features like a more aggressive aero kit, six-point racing harness, and a six-speed sequential gearbox.