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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus Type 132 electric crossover leaked in patent images

Lotus is preparing to merge into the mainstream by releasing an electric crossover called Type 132. While we won't see the model in the metal until late in March 2022, a series of images leaked out of a patent office have prematurely revealed its exterior design. Discovered by Motor1, the renderings appeared on the website for the Australian patent and trademark office, IP Australia. They're attributed to Wuhan Lotus Cars Co., which is the new division in charge of developing the company's so-called "premium lifestyle" models. What immediately stands out is that the Type 132 — a code-name that most likely won't appear on the production model — looks nothing like the current or past members of the Lotus range; it's not merely a reshaped Emira or a stretched Elise on silts. Its unusual proportions match what we've seen in earlier spy shots, and distinctive styling cues like the thin light bar that stretches across the hatch also appeared in official preview images released by Lotus. Fully electric, the Type 132 is characterized by a short front end fitted with angular headlights, a relatively long wheelbase, and a roof line that's low and rakish; it certainly tilts more towards sport than towards utility. At first glance, the overall design looks less pure than what we're used to seeing from Lotus, though we'll need to wait until the model makes its official debut to tell for sure. What's certain is that the people-hauler depicted in these images is completely different than the one that leaked out of a patent office in China in October 2017. Either what we saw nearly five years ago was something else entirely, or the British firm sent its design team back to the drawing board. We spot several interesting details in the patent images. Look closely, and you'll notice that the Type 132 is not fitted with conventional door mirrors; it features door-mounted cameras, like certain Audi models. And, check out that pod on the roof. While it's almost shaped like an air vent, this is not a car designed for the World Rally Championship. One possibility is that it's there to house the various sensors required to power a semi-autonomous driving system. Lotus is controlled by Geely, which also owns Volvo and Polestar, so it has access to a tremendous amount of technology. Lotus will introduce the Type 132 online on March 29, 2022, and production will begin shortly after in China.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado