Lotus Caterham Super 7 on 2040-cars

Auto blog

Genii capitalizing on Lotus F1 tech with new sports car?

Detractors will tell you that there's little to be applied from Formula One racing to the cars we drive, but what about the cars most of us could only dream of driving? We're talking about supercars from the likes of Ferrari and McLaren - two hugely successful F1 racing teams that have successfully made the transition into building exotic sports cars for the road. And soon there may be one more.
That would be the Lotus F1 Team, which is rumored to be working on a sports car project of its own. Now we know what you might be thinking: Lotus already makes sports cars. Indeed they do, only the F1 team has nothing more to do with the automaker behind the Exige and Evora than the name they share. Today the team (formerly known as Toleman, Benetton and Renault) is owned by Genii Capital, whose chairman Gerald Lopez recently confirmed the rumors to Auto Motor und Sport: "We are going to develop a carbon chassis for a sports car that can be built in large quantities.... But this has nothing to do with Formula 1."
With little to nothing in the way of details available, the circulating rumors had tied the venture to on-again, off-again Italian auto marque De Tomaso. But our source at ATS (which recently bought the rights to the De Tomaso name following Gian Mario Rossignolo's aborted attempt to revive it) firmly denied the prospect of any such collaboration. Spokesmen for the Lotus F1 Team would not divulge any information; neither would the press office for parent company Genii Capital, leaving the door wide open to speculation once again.

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

A Lotus Super Seven shows what simple beauty means

Roadgoing sports cars don't get much more pure than the Lotus Seven. With no roof or luxuries of any kind, this is quite possibly the car that exemplifies better than any other Lotus founder Colin Chapman's ethos of "simplify, then add lightness." Geoff Wise owns a 1963 Lotus Super Seven, and he shows why the car's uncluttered layout works so well, as you'll see in Petrolicious' latest video. Petrolicious often profiles people who take a classic car and upgrade it into a vintage racer one piece at a time. Wise did the exact opposite, though. He bought his Seven as a track car and converted it to work better on the road. For example, the engine now runs on pump gas, but it still has plenty of power. The bored and stroked 1.7-liter four-cylinder has a claimed 120 horsepower, which is more than adequate in the 1,000-pound Lotus. Wise says the Seven gets tons of attention when he goes for a drive, especially from kids. It's easy to understand why. In a world of crossovers and active safety systems, seeing a car that's so basic is transfixing. Enjoy watching the little Lotus on the road in the latest clip from Petrolicious. If you don't have the space for one in the garage, there's at least the option of the upcoming Lego kit for your bookshelf. Related Video: