Lotus 7 Caterham Twin Cam Big Valve Motor on 2040-cars

Auto blog

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus hops into Extreme E with Jenson Button ahead of first race weekend

The Extreme E racing series is filling out with a host of interesting names, and Lotus is the latest manufacturer to join the fray. Lotus is hopping in as technical partner to the Jenson Button Extreme E team, making it quite the British powerhouse. A single photo of the rally vehicle is above with a simple JBXE and Lotus livery. Seeing Lotus hop into electric racing makes sense given that it will be pushing the Evija hypercar out the door soon. The company says it will be leveraging the experience it gained in development of that car to help it succeed on the motorsports side. “We are on the cusp of an exciting new era of electrified motorsport, and weÂ’re delighted to support the JBXE team as Technical Partner,” says Matt Windle, managing director of Lotus Cars. “The complex technicalities of EV racing present a fascinating challenge, and using our learnings from more than a decade of electrifying sports cars – most recently with the Lotus Evija hypercar – we can bring valuable knowledge to the team.” Jenson Button is acting as both the team owner and driver of the car in the Extreme E series. Other notable car companies hopping into the series include GMC (a Hummer partnership), Fisker, Hispano Suiza and Cupra. Other racing outfits are also hopping on without the support of major car manufacturers. The field has just nine teams right now, but the slow trickle continues with promising entries. This latest development with Lotus and Jenson Button is just another feather in the seriesÂ’ cap. "Lotus is a great British brand that is inextricably linked to motorsport, so we are delighted to welcome Lotus Engineering to JBXE,” Button says. “Extreme E is a unique and exciting formula, full of 'world firsts' and challenges, and to announce that a brand such as Lotus Engineering is coming on this journey with us is a proud moment for myself and the team. We are very excited about our new technical partnership and canÂ’t wait to show what we can do in the first race this weekend.” That first race — termed the “Desert X Prix” — will take place in Saudi Arabia this weekend. ItÂ’s airing on Fox Sports in the U.S. The second race is nearly two months after this upcoming one and will take place in Senegal.

Forza Horizon 3 adds Ford Police Interceptor, Jeep CJ5

We're only a few weeks past the debut of Forza Horizon 3, and already the folks at Turn 10 are introducing the first of six car packs for the open-world driving game. Focused heavily on performance, there are still a few, um, oddballs, including one we're sure Forza's livery customizers will have a blast with. The Smoking Tire Car Pack brings seven new vehicles to FH3, with the Aston Martin Vulcan, Pagani Huayra BC, GTA Spano, Lotus 340R, and BMW M2 repping traditional performance vehicles. As per usual, FH3 renders each car beautifully and promises a solid approximation of real-world performance – even if you do ditch the roads and opt to rampage through the Australian countryside. While performance is good, the Ford Crown Victoria Police Interceptor and the Jeep CJ5 Renegade bring an off-beat vibe to this particular pack. We aren't certain, but this might be the first time the Police Interceptor appears in a blockbuster driving game. While we expect plenty of police car liveries for the Crown Vic, Forza's rabid community of tuners and customizers are sure to do much more with it. As for the CJ5, is there a better vehicle for tooling about Australia? Yeah, we didn't think so. The Smoking Tire Car Pack is available for free as part of the Forza Horizon 3 Ultimate Edition or Car Pass program. Commitment-phobes can also download this single vehicle pack for $7. Featured Gallery Forza Horizon 3: Smoking Tire Car Pack News Source: Turn 10 StudiosImage Credit: Turn 10 Studios Toys/Games Aston Martin BMW Ford Jeep Lotus turn 10 studios bmw m2 forza horizon ford crown victoria aston martin vulcan forza horizon 3 gta spano