2012 Birkin S3, Re-engineered From The 1967 Lotus Super 7 on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Elise Time Attack could be most extreme Lotus yet

The Lotus Elise has given birth to some seriously fast and varied machinery. Aside from Lotus' own models like the Exige, 2-Eleven, 340R and Europa, electric vehicles like the Tesla Roadster, not to mention the never-released Dodge Circuit and Detroit Electric SP:01, are all based on the Elise's platform. As were/are the Melkus RS 2000, the Opel Speedster/Vauxhall VX220 and the Hennessey Venom GT. But this could be the most extreme use of the lightweight chassis yet.
This Series 1 Elise has been built by one performance-obsessed Brit with a single purpose: to compete in the UK's Time Attack championship. For those unfamiliar, Time Attack is something like a rally or a hillclimb event, only it takes place on a racing circuit. Each vehicle goes out on the track by itself and sets the best time it can, without needing to worry about other competitors until the finish line is crossed and it's the next racer's turn. That's what drove Lee to modify his Lotus so thoroughly, with more wings, diffusers, flaps and carbon fiber than a Boeing factory. Check it out in the video below.

Lotus will return to its roots with mid-range model due out in 2021

Lotus knows it can't keep manufacturing the Elise, the Exige, and the Evora indefinitely. It will reportedly begin the process of rejuvenating its range in 2021, when it launches a light, driver-friendly sports car named Type 131. British magazine Auto Express learned the Type 131 — an internal designation that won't reach production; Fiat already owns the 131 nameplate — will be deeply and unabashedly rooted in the company's decades-long heritage. It will embrace Lotus founder Colin Chapman's "simplify and add lightness" philosophy thanks in part to a new platform that should be modular enough to underpin other upcoming additions to the firm's range. Coupe and roadster variants of the 131 will be offered, though only one body style might be available at launch. Although Lotus is working on bringing the electric, limited-edition Evija to production, the Type 131 will eschew all forms of electrification in the name of lightness. Power will come exclusively from a gasoline-burning engine, though the report doesn't specify whether it will have four or six cylinders. Our crystal ball tells us it will be a turbocharged and/or supercharged four-cylinder, because the engine will most likely come from Geely (which purchased a controlling stake in Lotus), and there isn't a six-cylinder on its palette of engines. If the report is accurate, Lotus will share official information about the Type 131 in the coming months, and the model will make its debut in the second half of 2021. Interestingly, it will slot neatly between the Exige and the Evora (pictured) rather than replacing one or both. It's too early to tell whether it will be sold in the United States, but every Lotus official Autoblog has spoken to in recent months has stressed America is an important market. On the opposite side of the scale, Lotus is also developing its first SUV. The yet-unnamed model will be built on a platform sourced from within the Geely group (possibly Volvo's CMA architecture), and it will be developed with an emphasis on performance. Enthusiasts will cry foul, but the soft-roader will become the best-selling Lotus. Related Video: