1991 Lotus Elan Base Convertible 2-door 1.6l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus pumps Exige up to 430 horsepower

It seems that every few months or so Lotus has yet another lighter, faster version of one of its cars, usually with an emphasis on the lighter part. This time, the latest, fastest Lotus gets a big bump in power. It's the Lotus Exige Cup 430, and it shares its supercharged V6 with the recently launched Evora GT430. That means it makes 430 horsepower, an impressive 55 more than the 375-horsepower Exige Cup 380. It also produces 325 pound-feet of torque. That engine is impressive enough in the Evora GT430, but it becomes pretty breathtaking in the Exige, which weighs about 2,410 pounds. Though that's slightly heavier than the Cup 380, the overall power-to-weight ratio has improved, and Lotus says the 430 can fly to 60 mph in just 3.2 seconds from a standstill. It also boasts a higher top speed than the 380, at 180 mph, which is 5 mph more than the 380. Perhaps more impressive is the fact the Exige Cup 430 is the fastest road car Lotus has tested at its Hethel race track, beating the track-oriented 3-Eleven road car by 1.2 seconds. Among the other interesting features of the Exige Cup 430 are the three-way adjustable shocks as well as adjustable front and rear anti-roll bars. More of the car's total downforce, 45 percent to be precise, acts on the front now, compared with 36 percent on the Cup 380. Four-piston brake calipers are used at each corner. It also comes with a number of weight-saving features as standard, including the lithium-ion battery and titanium exhaust. It can also be optioned to be a legitimate race car with an FIA-legal roll bar and airbag delete. But just the stock car isn't cheap. It has three different price tags depending on whether you purchase it in the U.K., Germany, or France. But the cheapest price in dollars comes from the U.K. where it retails for GBP99,800, or just shy of $131,000 at current exchange rates. Related Video: Featured Gallery Lotus Exige Cup 430 View 9 Photos Image Credit: Lotus Lotus Coupe Lightweight Vehicles Performance

Lotus Evija whirs onto Quail lawn to tempt 130 prospective customers

At last, we've met the Lotus Evija in its compact, electric-charged glory. The carbon-fiber-bodied electric supercar looks like liquid metal poured over some skeletal biologic form. The coupe represents the first all-new Lotus since the ten-year-old Evora went on sale, the first Lotus developed wholly under Geely ownership, the first in-house all-electric vehicle from Hethel, the first Lotus with a one-piece carbon fiber monocoque tub, and the first one Hethel HQ will send to the Nurburgring to break a lap record. Lotus announced that lap record tilt saying it should be "comfortably quicker" than the all-electric NIO EP9 road-legal EV that ran a 6:45. That has since been broken by the 6:05 figure Volkswagen achieved with its ID.R, a purpose-built electric race car. The 'Ring doesn't yet divide EV times into classes, so we'd still like to see Lotus go for outright honors. That is indeed unfair, but the Evija has the numbers to at least make a go of it. The four electric motors in the ID.R produce a combined 680 horsepower and 479 pound-feet of torque to move a car weighing 2,500 pounds. The Evija's 50 percent heavier at 3,700 pounds, but has almost triple the horses and more than double the torque, its two motors making a combined 2,000 horsepower and 1,254 pound-feet of torque. It does have active aerodynamics, including a moving rear wing, but it's still short a bunch of race aero, a giant front splitter, and a DRS button. No matter how the German caper turns out, we expect Lotus will be able to find homes for all the Evijas it offers for sale. Only 130 will be made, each one starting at around $2.1 million.