1972 Lotus Europa Twin Cam Restored Rare 175 Hp Cosworth Bdr Engine & Panasports on 2040-cars

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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

China's Geely buying majority stake in Lotus

Geely, the Hong Kong car company that owns Volvo, is acquiring control of British car company Lotus. Geely is purchasing a 51-percent stake in Lotus from struggling Malaysian car company Proton, and a 49.9 percent stake in Proton itself. Etika Automotive will gain the other 49 percent of Lotus. France's PSA Group and Japan's Suzuki had apparently also been interested in acquiring Proton. Geely says it plans to revive both Proton and Lotus. "The agreement lays the foundation for a wider framework for both Geely Holding, Proton and Lotus to explore joint synergies in areas such as research and development, manufacturing and market presence," Geely said in a news release. Those joint synergies will be highlighted by the lightweight chassis technology Lotus is known for, which could help Geely improve fuel efficiency. Geely CFO Daniel Donghui Li said the company aims to "unleash the full potential of Lotus Cars" by expanding and accelerating new products and technologies. Proton was nationally held but was privatized in 2007 to Malaysian conglomerate DRB-Hicom, which is owned by tycoon Syed Mokhtar Al-Bukhary. It was supposed to be the flagship for Malaysia's economic development.Though it owns two factories, Proton mainly rebadges foreign-made cars and sells them in Malaysia. What it has, what Geely presumably wants, is a distribution network in Southeast Asia to pit Chinese cars against Japanese automotive dominance in the region. Retaining a 50.1-percent stake in Proton is seen as a face-saving move. "Proton will always remain a national car and a source of pride, as Proton will still have a majority hold of 50.1 percent," Malaysian finance official Johari Abdul Ghani said. "Our very own much-loved brand now has a real chance in making a comeback, a huge one I hope." Related Video:

2015 Bahrain F1 Grand Prix puts a dark horse in the desert [spoilers]

Ferrari's Kimi Raikkonen had said after Malaysia that Ferrari can challenge Mercedes-AMG Petronas purely on pace, beyond the scope of tire wear, in the dry. We didn't see that in China, where Lewis Hamilton easily kept everyone behind and Ferrari's Sebastian Vettel only got close to Mercedes' Nico Rosberg when Rosberg slowed down to conserve his tires. But the Iceman's words seemed prescient during qualifying for the Bahrain Formula One Grand Prix. At the front, nothing has changed so far this year: four races, four pole positions for Lewis Hamilton. Instead of teammate Rosberg next to him, though, he'll look over to see the scarlet Ferrari of Vettel, who took advantage of Rosberg's cautiousness to snatch second place on the grid. In Q2, Rosberg tried to conserve the tires he'd start the race on and said he couldn't get into a groove in Q3, putting in a time 0.147 seconds slower than Vettel. The second Silver Arrows will share his row with the second Ferrari, Raikkonen – yet again – saying he might have left some time on the table during his hot lap but getting around just one tenth off Rosberg's time. Williams is established as the best of the rest behind two teams this year instead of just one last year, Valtteri Bottas claiming fifth ahead of Felipe Massa. Daniel Ricciardo of Infiniti Red Bull Racing said he wants to fight with the Williams', he'll be helped with a good start off the line for the first time this year. Nico Hulkenberg got Force India into Q3 for the first time since the Italian Grand Prix last year and into eighth on the grid, ahead of Carlos Sainz in the Toro Rosso and Romain Grosjean putting in another excellent day's work for Lotus. Come race time, it turned into Mercedes power against Ferrari strategy. When Sky F1 commentator Martin Brundle talks about the Mercedes-AMG Petronas team he often mentions how their engine advantage leads to other advantages throughout the car. Not having to use aerodynamic changes to make up for power unit deficiencies, for instance, means they can run the aero setup they want, which optimizes speed and tire wear throughout a lap. It equates to advantage on top of advantage on top of advantage. That's where Lewis Hamilton is right now, so fundamentally dialed in to his car and his racing that he run the races he wants to run. From the front spot, the Brit ripped off another perfect start and led the field into Turn 1, relinquishing the lead only during pit stops.