1967 Lotus Elan Roadster on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus Exige S tears the roof off

Some things just don't make sense. But then we're not sure they really have to. Imagine Porsche took the Cayman, which is essentially the coupe version of the Boxster, and turned it into a convertible. Wouldn't make much sense, would it? Well that's essentially what Lotus did with the creation of the Exige S Roadster.
The Exige, you see, was already the fixed-roof version of the Elise. So what was the point in turning it back into a roadster? That's what our friends at XCar tried to ascertain in the video below. We could tell you what conclusion they arrived at, but that would spoil all the fun. So we'll just let you enjoy the seven-minute clip and see for yourself. Just remember: it doesn't have to make sense. It just has to be a Lotus.

How the fastest Elise ever compares to 3 sportscars you know

The Lotus Elise had its 20th anniversary last year, and the British sports-car maker's belated celebration is the quickest production Elise ever around its test track. The new Elise Cup 250 can sprint to 60 miles per hour in 3.9 seconds and reach a top speed of 154 mph. It's essentially Lotus' answer to a Porsche Cayman GT4. The Elise Cup 250 replaces the Cup 220 in the model lineup, and Lotus plans to limit production to 200 units annually. The 1.8-liter supercharged four-cylinder now makes 243 horsepower and 184 pound-feet of torque, compared to 217 hp and 184 lb-ft from the predecessor. The company claims the Cup 250 laps its test track in 1:34, which is four seconds better than the 220. On paper, the Cup 250 could give a Cayman GT4 quite a fight. The Porsche's 385 hp wins on power, but it weighs significantly more at 2,955 pounds. Those differences translate to a slower 60 mph run of 4.2 seconds but a faster 183-mph top speed. We also think the upcoming Jaguar F-Type SVR could make for interesting competition around a very tight track. A recent leak suggests the new model has over 560 horsepower and a 200-mph top speed, so it would easily win on an open course. On a curvy circuit, the Lotus could be an intriguing challenger. Lotus Elise Cup weighs a scant 2,053 pounds in normal trim and 2,030 pounds with the optional Carbon Aero package, which includes carbon fiber parts for the front splitter, rear wing, rear diffuser and side-floor extensions. To save weight, Lotus fits the car with a lithium-ion battery, carbon fiber seats, and forged alloy wheels. The suspension and brakes carryover from the 220, including Bilstein dampers, Eibach springs, and AP Racing brakes. Lotus models often have a sparse interior, and that continues with the Cup 250. The options list includes usually common items like air conditioning and cruise control. A package even combines a radio, carpets, and sound deadening. Standard cars come with a red or black Alcantara interior, but leather is available. The Cup 250 goes on sale in April for 45,600 pounds ($65,170 at current rates), but it isn't available in North America. This forbidden fruit makes for an interesting comparison to other stripped-down models, though. For example, the Evora 400, which is for sale in the US, is slightly slower to 60 at 4.1 seconds but its 1:32 time around the Hethel test track is two seconds a lap quicker.