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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

The Lotus Evija is the company’s first all-electric hypercar

Internally known as the Type 130, the new Lotus Evija combines several firsts for the British company into one wild shape. First of all, it’s the companyÂ’s first in-house all-electric car – the Lotus chassis provided to the likes of Tesla for the first Roadster doesnÂ’t count. ItÂ’s also the companyÂ’s first hypercar, claiming an astonishing (and provisional) 1,973 horsepower. Perhaps more importantly, itÂ’s the first all-new car from the company since the Evora, and the first to be conceived entirely under the ownership of ChinaÂ’s Geely. Yup, thatÂ’s a lot of firsts. ItÂ’s not the first EV hypercar – itÂ’ll have competition from the likes of Rimac and the upcoming Pininfarina Battista, plus the next-gen Tesla Roadster assuming that does eventually hit the market – but itÂ’s definitely early on the scene. And just look at it – the styling is wild, incorporating some continuing Lotus themes – particularly around the greenhouse – but with an overall direction thatÂ’s much brasher than the companyÂ’s other products. The deep side sculpting resembles is complex and stylized, as are the rounded, narrow quadrangle taillights supported by a massive rear diffuser. The front is arguably the least distinctive and biggest departure for the company. The verticality of the headlamps seems like a blend of the Ferrari F8 Tributo and the old Lamborghini Gallardo, without really aping either. Look closely and it appears to be an evolution of the shape of the EvoraÂ’s lamps, but without that context fresh in your mind itÂ’ll appear more generic supercar than something uniquely Lotus. The bodywork has some neat party tricks. Active aerodynamics allow for an F1-style Drag Reduction System, and thereÂ’s a deployable rear spoiler. There are no fixed side-mirrors; little cameras deploy from the front fenders and another camera embedded in the rear of the roof provides a rear view. ItÂ’s also different. The extruded, bonded aluminum architecture weÂ’re familiar with from the Elise/Exige line and the similar but unique Evora are gone, replaced by a company-first one-piece carbon fiber monocoque tub. Lotus is targeting a curb weight of approximately 3,700 lbs, and the lightweight tub (just 284 lbs) contributes to that.  The battery is housed behind the seats, and feeds power to four individual motors, providing all-wheel drive and infinitely variable torque vectoring.

The Caterham Seven Sprint is a perfect retro-style British roadster

A Caterham Seven oozes retro style. Modern engineering may mean the car no longer shares any parts with its original Lotus counterpart, but one look at the little roadster and it's easy to see the car's heritage. Caterham loves pumping out variants of the Seven, and the 2016 Goodwood Revival seemed like the perfect place to announce the latest version, the throwback Caterham Seven Sprint. Caterham calls the Seven Sprint a design "that was seemingly planned in the mid-1960s but never launched." It's apt then that the company is using it to kick off its "60 Years of the Seven" celebrations. The Seven Sprint is based off the European-only 160 model, meaning it's powered by an 80-hp turbocharged three-cylinder Suzuki engine. While the bonkers Seven 620 R may be the biggest and baddest Caterham available, the bare bones Seven 160 just feels more appropriate here. There are a number of retro styling touches throughout the car. The limited edition Seven Sprint comes wrapped in one of six colors originally offered by Lotus in 1966 and 1967. The Chassis is powder-coated grey, just like the Series 2 Lotus Seven. The cream-colored wheels feature polished hubcaps, while the interior features a wood-trimmed wheel and the interior is trimmed in a wonderful shade of red. The body has been slightly reworked to look more like the original Lotus designed car. Mechanically, not much has changed. Power from the Suzuki three is fed through a five-speed manual. Some of the suspension bits are similar to Colin Chapman's original design, but that's true of the standard 160. The car should be just as much of a riot as any other Caterham, just packed to the gills with style. The Seven Sprint is available only as a fully-complete factory car. It's unknown if any of the 60 produced will make it to the US. Prices in the UK start at GBP27,995, or about $37,000. Related Video: Featured Gallery Caterham Sprint Image Credit: Caterham Cars Design/Style Lotus Automakers Convertible caterham seven