Just In - 2009 Lotus Exige S 240 - Touring - Shipping Worldwide - Low Reserve - on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

2017 Renault Alpine still looks like a Lotus

Two years ago, an oddly modified Lotus Exige was photographed speeding around the Nurburgring. While that car looked British, at the time Renault's engineers were reportedly developing the suspension for the future Alpine sports coupe underneath with some help from the folks at Ohlins. Now, our spies have spotted this weird Lotus-bodied mule out testing, and it might be a major hint that development for the reborn French brand is getting serious again. Unfortunately, it's hard to pull many details about the future Alpine just from this mule. Up front the air extractors are noticeably covered, and at the rear there's now a panel hiding the engine with just some small vents near the very back. The roof-mounted scoop appears to be the major means of sending cool air to the powertrain. Alpine has been back in the news as of late. At the 24 Hours of Le Mans, the brand's Celebration Concept was unveiled but without many real details. Then, at the Goodwood Festival of Speed, the car was filmed actually moving under its own power. Earlier reports suggest that a production version, possibly called the AS1, might come in 2017 with around 250 horsepower on tap from an engine mounted behind the driver. Engineers would keep weight as low as possible to make the most from that power. While no version in the US is likely, prices in Europe might be about the equivalent of $34,000 to $40,000.

The exotic '80s: Ferrari, Lamborghini, Lotus and the Porsche 959

There's no secret that we are big fans of the MotorWeek Retro Review series around here. In an automotive world that often focuses on the latest tech and what's coming in the future, it's refreshing to take a look into the past to get a new perspective. That said, the show is really outdoing itself this time by posting a full episode from the '80s to YouTube, complete with the original, jazzy opening. The video is an absolute standout, too, with drives of some of the best supercars that Europe could offer at the time. Among the now classic sportscars that MotorWeek got to drive are the Ferrari 328, Lotus Esprit Turbo, Lamborghini Jalpa and Autokraft AC Mark IV. There's even a preview that sings the praises of the tech in the Porsche 959. The episode is basically a showcase of most of the exotics from young enthusiasts' walls and school folders during the '80s and is not to be missed. News Source: MotorWeek via YouTube Ferrari Lamborghini Lotus Porsche Performance Classics Videos lotus esprit ac