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2024 Lotus Eletre First Drive Review: And now for something completely different ...

OSLO, Norway — It doesnÂ’t get much more future-forward than the 2024 Lotus Eletre, a ginormous leap into electrification that looks, feels and drives like nothing before it. The EletreÂ’s all-new everything pushes into uncharted territory for Lotus: this is the brandÂ’s first EV and SUV, entering a crowded market that is critical to the future of the 75-year-old British nameplate. No pressure Lotus, weÂ’re here for it. First off, the design. As frivolous as it seems to address the subjectivity of looks, appearance matters with six-figure statement pieces. Despite the EletreÂ’s underpinnings being developed in Sweden and Germany, and the fact that it's built in China by majority stakeholder Geely, the design hails from the spot where the brandÂ’s late, great founder Colin Chapman first set up shop: Hethel, England. The design is triggering for many, from the split front grille and bifurcated headlamps to the height of the midsection and the sweep of the tail. Now that the SUV field is utterly oversaturated, the EletreÂ’s looks are easily relatable to other more familiar vehicles. In person, thereÂ’s far more to the Eletre than the internet comments of “Hey, that just looks like (blank)” would suggest. Yes, certain bits feel derivative, particularly the nebulous headlamp zone. But thereÂ’s also inventiveness in the details, like the vented hood and creased door surfaces that summon a familiar design language as the Emira. Also distinctive is the wagon-like rear overhang and concave tail thatÂ’s accentuated with a long, uninterrupted LED lightstrip, a la Bugatti Chiron. Spec plays a big part in this large crossoverÂ’s looks. The launch color, Kaimu Grey, makes it come across as rather plain and unremarkable, while Galloway Green and the Solar Yellow pictured here taps into the brand heritage in a good way. Outfitted in splashier hues, Eletre stands out as an SUV that looks nimbler and more lithe than its dimensions suggest. At 16.7 feet in length and 7 feet wide (measured with the conventional mirrors weÂ’ll get in the States), Eletre is no skinny Minnie. ItÂ’s 6.8 inches longer than a Cayenne, 5.1 inches lengthier than a Purosangue and 2.5 inches greater than a DBX. ItÂ’s 0.4 inch shorter than an Urus, but is 2 inches wider. Inside, the feeling is spacious, with decent leg, shoulder and head room.

Listen to the Lotus Evora 400 make lovely noises

Automakers roll out loads of video content these days, but they often do so much editing and add so much background music that you miss out on the best stuff. With this video, Lotus shows they know what's important. This video shows Lotus's Evora 400 spending some time out on their test track in Hethel. The video is quite short and consists mostly of some onboard footage, but Lotus clearly invested in the sound recording. This Evora's 400 horsepower, supercharged V6 sounds brilliant as it screams around the course. We'll be getting a version of this car in the States this year. Lotus intends on selling the fittingly named Evora Sport 410 (for its 400 horse output) in America. It's possible we may see a lower-end model as well without the supercharger or with a smaller engine. No matter what though, great-sounding Lotuses are in our future. Related Video: Image Credit: Lotus Lotus Coupe Performance Videos engine

Lotus to layoff a quarter of its workforce

Lotus has issued a press release to day, wherein it indicates that a "need to both reshape its organisation and to reduce costs" may result in the loss of "up to 325" jobs. That's a fairly significant number of layoffs for any company, but considering that Lotus currently employs 1,215 people (per the company's bio in the same release), it could mean a full 25-percent of the automaker's workers could soon be sharpening their resumes.
CEO Jean-Marc Gales says in the statement that Lotus has "worked very hard to avoid the need to make this proposal," but admits that it is now "essential" to the future of the company. The chief indicates that post-restructuring, he expects Lotus to be a "leaner" and "more competitive" organization, one which - and we can all see a little silver lining here - is focused on "producing class-leading sports cars and innovative engineering."
The 325-job number appears to be soft at this point, with the statement indicating that some negotiation about which and how many posts will be cut is yet to come. Further, the company may "redeploy" some employees, and may even recruit new blood for "key roles," all with an eye toward running the strongest possible team going forward. Though, we imagine that the recruitment bit won't fly well for those employees getting the sack.