2008 Lotus Exige S 240 Coupe 2-door 1.8l on 2040-cars

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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

Lotus working on a more spacious daily driver with a kinder price

Lotus has another sports car in the works, with a reveal planned for later this year or early next. It could be the second piece of the puzzle former Lotus CEO Jean-Marc Gales spoke of to Automotive News in 2018, saying parent company Geely "has approved three new models: Two sports cars and the third an SUV." The last new serial production car the English carmaker introduced was the Evora in 2009, the penultimate model in a four-car lineup in the UK that includes the Exige and Elise below, the Evija battery-electric hypercar above. Automotive News Europe writes that the coming sports car will be an "entry-level model" and "provide enough interior space for everyday use," based on an interview with new automaker CEO Phil Popham. Entry-level doesn't mean least expensive, though, rather a price range from GBP55,000 to GBP100,000, which is $68,000 to $123,670 in our money. Those figures would be entry-level here in the U.S., where the sole Lotus is the Evora GT and costs $96,950 before destination. In the UK, the Elise Sport 220 is priced at GBP41,655, the Elise Cup 250 at GBP49,555. For reference, a Porsche 718 Cayman begins at GBP44,790 over there, a Jaguar F-Type at GBP54,510.  The second sports car referenced a couple years ago isn't the Evija, if we can believe last month's report from Autocar. The magazine wrote there's a mid-engined hybrid coupe supposedly evoking the Esprit on the way, scheduled for debut the first half of next year. It will slot in above the Evora, which starts at GBP85,900 in GT410 Sport guise in the UK, and produce more than 500 horsepower with help from a mid-mounted Toyota-sourced V6.  Back to that entry-level car, the most surprising news is when AN writes it is "destined to be the company's last combustion-engine model." That begs the question, what happened to the SUV? Patent images of a Lotus people-hauler leaked in 2017, in 2018 the carmaker said the SUV would hit the market by 2022, and in the middle of last year spy shooters caught what we thought to be a Lotus SUV mule hidden under bodywork of Geely's Lync & Co 01. The AN piece mentioned that "Future options could also include SUV or sporting sedan, according to Popham." But if AN has it right about internal combustion engines, the SUV will be a surprise showing before the entry-level sports car, or will be electric.  And what would the end of ICE-powered models do to the chances of the lightweight revival models Lotus fans want?

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.