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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.

A Lotus worthy of the legend | 2017 Lotus Evora 400 First Drive

Lotus is back, both literally and figuratively. After the British brand's two-year absence, the Evora 400 marks its return to the American market. It also shows what's in store as Lotus moves forward after a rough few years. We'll cut straight to the point: The Evora 400 is the best car Lotus has ever made. The heritage of the brand founded by Colin Chapman is centered around the holistic benefits of light weight and simplicity. But historically, light was a synonym for fragile. Heap on the old British build-quality stereotypes like leaking windows and intermittent electrics, and you have the Lotus reputation for brilliant but fickle cars. Owning a Lotus is a badge of honor, the car-culture equivalent of riding a fixed-gear bicycle. And while quality has improved, even modern Lotus models like the Elise, Exige, and previous Evora have a decidedly minimalist approach to comfort. That lack of modern amenities kept sales to a minimum before crash-test standards forced Lotus's hiatus from our shores. And by modern amenities we mean basics like functional air conditioning, a cabin you can climb into without pulling a muscle, and trim pieces that don't fall off from normal use. So when we say the Evora 400 is the best Lotus ever, we mean that in more than one way. It's of a material and build quality befitting the $93,785 starting price, and it retains the almost telepathic connection to the driver while increasing performance on all fronts. The 400 in the name stands for 400 horsepower. Power still comes from a Toyota-sourced 3.5-liter V6, but a new supercharger is now intercooled and delivers about 9 pounds per square inch of boost, up from 5.5 psi. It's a 55-hp jump, with a modest torque increase of 7 pound-feet, to 302. The numerical suffix, though, might suggest this is just a variant, like the Evora S was to the original Evora. Not so. Lotus says over two thirds of the parts are new, including front and rear body panels. The new Evora has a cleaner look, less like an inflated Elise and more like the mid-engine exotic that it is. View 29 Photos But the biggest change to the Evora is the interior. The door sill, perhaps the biggest hindrance to practicality, is now 2.2 inches lower and 1.7 inches narrower. The footwell is also 3.3 inches wider. Getting in and sitting now just feels like it does in most other cars, which, for Lotus, is a revelation. Hey, there's room for a dead pedal to the left of the clutch!