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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Race Recap: 2014 Spanish Grand Prix is boom and bust [spoilers]

The Spanish Grand Prix's 2.892-mile Circuit de Catalunya is considered a preview for the rest of the season, since it's a combination of long front straight and twisting middle sectors mimic sections from every other Formula One track to follow. After the long break following the flyaway races to open the season, teams and fans have also been looking forward to this race to see if anyone had a realistic hope of catching Mercedes AMG Petronas; Infiniti Red Bull Racing honcho Christian Horner boiled his team's outlook for the season down to the line, "We've got to [beat them in Spain] if we're going to make a championship of it."
If we take that as our starting point then the weekend began as a bust. Lewis Hamilton only just beat Mercedes teammate Nico Rosberg for pole, the Brit's final effort getting him 0.178 seconds clear of the German. Daniel Ricciardo, proving Red Bull is at least the best of the rest, took third but did so more than a second behind Hamilton. Valtteri Bottas of Williams lined up fourth, almost 1.5 second behind and Romain Grosjean delivered overdue good news for Lotus by taking fifth on the grid, more than 1.7 seconds behind pole. Kimi Räikkönen in sixth outqualified his Ferrari teammate Fernando Alonso in seventh, but he couldn't be happy about it because the Ferraris were nearly two seconds behind, and Jenson Button in eighth in the McLaren was more than two second behind. Felipe Massa put the second Williams in ninth, and Sebastian Vettel overcame a terrible start to the weekend to make it into Q3, then didn't set a time when his gearbox failed, then got dropped five places to 15th on the grid when the gearbox had to be changed.
When the lights went out, then came the boom...

James Bond Lotus Esprit submarine car headed to auction [w/video]

We've covered many cars from the movies and TV that have made their way to auction (the original Batmobile, good old General Lee and even Bond's iconic Aston Martin DB5), but this one ranks up there among the rarest and coolest. RM Auctions has just announced that the Lotus Esprit submarine car used in the James Bond film The Spy Who Loved Me has been added to the docket for its upcoming auction in London, September 8-9.
Of course, there are dozens of Bond cars floating around out there in collections, but none as unique as this Lotus, which ended a chase scene in the movie by taking a long walk off a short pier and transforming itself into a submersible. Since CGI was a meaningless collection of letters back then, the producers of the film actually built a fully functional Lotus Esprit submarine for the shoot. They hired Perry Oceangraphic in Florida to turn one of their six Esprit body shells into a fully functioning submarine, and former US Navy Seal Don Griffin was tapped for piloting duties. RM Auctions claims the Esprit submarine cost over $100,000 to build at the time, which is about $400,000 in today's dollars.
The submarine car comes with a incredible story, too. After filming in the '70s, it was shipped to Long Island, NY where it was kept in a storage unit that was paid in advance for ten years. When the storage contract ended in 1989 and no one claimed the contents, they were sold off in a blind auction to an area couple who had no idea what they were getting. The car has been shown occasionally in the years since, but its value remained purely speculative, until now. To date, the most valuable Bond car we know of is the original Aston Martin DB5 used in Goldfinger and Thunderball that sold for $4.6 million in 2010, but when the gavel falls at RM Auctions' London sale in September, we'll find out if the car nicknamed "Wet Nellie" on set can beat it.