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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus introduces Certificate of Provenance program

Lotus is diving into its vast archives to make it easier for owners to trace their car's history. It launched a global program called Certificate of Provenance that provides historical information about a specific car. Available through authorized Lotus dealers, the Certificate of Provenance includes details like the car's VIN and its original color. It also notes the date the car rolled off the assembly line in Hethel, England, and the date it entered the company's dealer network. Key specifications, including the engine, the transmission, and the extra-cost options the original owner ordered, are printed on a personalized Build Specification Letter. Owners who order the certificate will also receive a letter from Lotus CEO Phil Popham in which he pledged to explain the changes going on at the company, and how it's preparing for the future. Summing up the situation in a letter will likely be easier said than done, because Lotus (which is now controlled by Geely) is undergoing a complete transformation that includes a major product expansion and a renewed focus on the American market. It called the Evija, its first electric model, a trailblazer whose technology will permeate other battery-powered cars.   Related: Geely, with Volvo's help, plans to grow into a global auto giant   In addition to the aforementioned documents, enthusiasts who order a Certificate of Provenance will also receive an aluminum plaque engraved with the owner's name, a leather keychain, a carbon fiber bookmark, and a Lotus pen. Pricing starts at GBP170 plus the cost of shipping in the United Kingdom, a sum that represents about $225. And any Lotus owner can order it regardless of whether they own a 1959 Elite or a 2020 Evora GT. The first car certified by Lotus is a 1981 Esprit Turbo (pictured) that stands out as the last company car ordered by company founder Colin Chapman. Wearing registration number UVF 464X, it remained in Chapman's possession until his death in 1982, and it was sold to a private buyer the following year. Lotus recently purchased it with 11,000 miles on its odometer, and it plans to restore it before adding it to its heritage collection. Chapman didn't settle for a regular-production Esprit Turbo. He ordered his car with power steering (which wasn't available on the Esprit at the time), a lowered suspension, and modified brakes. He also ordered BBS wheels. Related Video:

Radford Type 62-2 is rad, a coachbuilt sports car based on Lotus underpinnings

There’s a new coachbuilder out there, and the company calls itself Radford. Today, Radford revealed its first car — the Type 62-2 — and itÂ’s based on the chassis and underpinnings of the Lotus Evora. ThatÂ’s an extremely good place to begin building from. Plus, the company has some big names attached to it. F1 racer Jenson Button is the one who dialed in the carÂ’s driving dynamics. Mark Stubbs, formerly of Bentley, Bugatti, Aston Martin and more, led the design process. And Ant Anstead, now co-hosting "Wheeler Dealers," is handling the build/production work. There may be an Evora underneath all the new bodywork, but this vehicle doesnÂ’t look like one on the outside. Instead, itÂ’s meant to take after the original Lotus Type 62 race car. Take one quick look at both, and it appears as though Radford has done a standup job of getting it there. ItÂ’s even been revealed initially in livery worn by the old Type 62. WeÂ’ll note that there will be two cars with slightly different looks. The first is a “Classic” version without a wing and fitted with staggered 17/18-inch wheels. The other model is called “Gold Leaf,” and it has the Type 62Â’s wings, can be done in the livery you see here and features larger center-locking 18/19-inch wheels. Thanks to the aluminum-intensive structure of the Evora, the Radford Type 62-2 weighs just under 2,205 pounds. Radford saved additional weight by using all carbon fiber body panels. This lightweight body is propelled forward via the 3.5-liter Toyota-provided supercharged V6 used in the Evora. Its base tune in the Type 62-2 offers up 430 horsepower. However, upgrading from the Classic to the Gold Leaf brings an increase to 500 horsepower. Radford says it gets the extra power via upgraded pistons, connecting rods, camshafts and new electronic engine mapping. If you want the extra power in the Classic, Radford says you can still optionally have it. As you may already suspect, a six-speed manual transmission is available on the Type 62-2. Unlike the Evora, though, you can also spec a seven-speed dual-clutch automatic transmission. ItÂ’s the only transmission available if you spec the engine up to 500 horsepower, so pick your poison on that front — thereÂ’s no manual available for the high-power version. As for the suspension, Radford says itÂ’s lowered the car more and changed the suspension geometry a bit compared to the standard Lotus design — thanks, Jenson.