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Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Elise Time Attack could be most extreme Lotus yet

The Lotus Elise has given birth to some seriously fast and varied machinery. Aside from Lotus' own models like the Exige, 2-Eleven, 340R and Europa, electric vehicles like the Tesla Roadster, not to mention the never-released Dodge Circuit and Detroit Electric SP:01, are all based on the Elise's platform. As were/are the Melkus RS 2000, the Opel Speedster/Vauxhall VX220 and the Hennessey Venom GT. But this could be the most extreme use of the lightweight chassis yet.
This Series 1 Elise has been built by one performance-obsessed Brit with a single purpose: to compete in the UK's Time Attack championship. For those unfamiliar, Time Attack is something like a rally or a hillclimb event, only it takes place on a racing circuit. Each vehicle goes out on the track by itself and sets the best time it can, without needing to worry about other competitors until the finish line is crossed and it's the next racer's turn. That's what drove Lee to modify his Lotus so thoroughly, with more wings, diffusers, flaps and carbon fiber than a Boeing factory. Check it out in the video below.

Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.