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2020 Lotus Elise Classic Heritage Editions celebrate past race car liveries

For 2020, the Lotus Elise is getting a very limited edition. The Elise Classic Heritage Edition is a version that can be had in one of four liveries that reference past Lotus race cars. While the paint schemes are fitting tributes, the redundancy of having "Classic" and "Heritage" in the same name seem antithetical to Colin Chapman's philosophy of "simplify and add lightness." Name aside, the color schemes look good. Naturally, one of them is the famous black and gold of the John Player Special Lotus race cars. Others are less familiar, but still significant. Two of them highlight cars driven by famous racers. The blue, red and silver combo references the 1980 Lotus Type 81 driven by Mario Andretti, Nigel Mansell and Elio de Angelis. The red, white and gold version is for the 1968 Type 49B driven by Graham Hill. As for the blue and white car, it celebrates the first Lotus F1 car to win pole position and the race, the 1960 Type 18. The flashy paint is matched with equally flashy interiors. The upper door panels and other trim pieces are painted in coordinated colors, and the seat centers are finished in matching fabric. The one exception is the blue and white model that gets red seats. While the car is based on the 217-horsepower Elise 220, it gets features that are normally extra-cost on that car, including air conditioning, cruise control, a radio, carpeting and floor mats, two-piece brake rotors and forged wheels. Available as options are a hardtop, lithium-ion battery and titanium exhaust. All of these extra features, plus the colors and exclusivity help make the extra GBP6,350-pound upcharge worthwhile, which makes the car cost GBP46,250, or just over $57,000 at current exchange rates. Speaking of exclusivity, only 100 of these cars will be sold internationally. Lotus notes that the split between the different colors will be dependent on demand, so certain liveries could be rarer than others. Don't expect any of them to be offered in the U.S., though, since the Elise isn't available here at all. Related Video:    

Lotus cars to be 'Made in China' at new Geely plant, according to documents

BEIJING/SHANGHAI — The Chinese owner of Lotus plans to start producing the British sports car brand in China for the first time with the opening of a new 9 billion yuan ($1.3 billion) factory in Wuhan city, company job advertisements and government documents showed. The previously unreported plans are Zhejiang Geely Holding Group's first move to shake up the British brand since its purchase of a majority stake in 2017. The move is in line with Geely's ambitions to build more up-market cars and throw off its reputation for copycat designs and shoddy quality. For Lotus, it could mean greater production volumes and new models such as SUVs to boost sales. "For Geely, going high-end can help it take more market share," said Alan Kang, Shanghai based analyst at LMC Automotive. "Geely needs to do that to better compete with global brands." Lotus cars are currently built in Norfolk, England. Geely and Lotus said in a joint statement that while Norfolk was Lotus's manufacturing home, a key part of the firm's strategy to revive the brand was expanding the brand's manufacturing footprint globally. "Details on additional locations and models will be confirmed in due course," the company said in an e-mail to Reuters. The planning authority of Hubei province, whose capital is Wuhan, last month approved Geely's plans for the plant. The factory will be able to manufacture 150,000 cars annually, according to a document posted on the authority's website. The Wuhan Development Zone, where the factory will be based, said in a statement posted on its website last month that production at the plant would include "Geely's Lotus project". The Wuhan Development Zone did not respond to Reuters' request for comment. The documents did not say when the plant would start operations. The facility is approved to build all-electric battery cars, electric hybrids as well as combustion engine cars like Lotuses. Job advertisements on Geely's website show the automaker is looking to fill at least 20 Wuhan-based roles for the Lotus project. LUXURY AMBITIONS While is not clear what portion of the new Chinese production line would be devoted to the British brand, greater production volumes would be consistent with Geely's stated ambition to grow the market for Lotus by broadening its line-up. Geely sold only 1,630 Lotuses globally in 2018. Lotus currently produces models such as the Evora and Elise.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.