New 2013 Lotus Evora S Ips 2+2 Red Velvet & Ebony Factory Warranty New Quick! on 2040-cars

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Lotus Emira GT4 car revealed, ready for the race circuit

It’s time for the Lotus Emira to go racing. YouÂ’re looking at the first photos of the Emira GT4 race car here, which is the competition spec version of the Emira road car we got to see revealed at this yearÂ’s Goodwood Festival of Speed. Lotus didnÂ’t provide a ton of details, but we know the important stuff. Its body is made of composite, and a bunch of changes are made in the name of aerodynamics and downforce. The clean and simple lines of the Emira are interrupted by items like the large front splitter and huge rear wing. By and large, though, the basic Emira design and structure remain the same outside. WeÂ’ll also note that the GT4 is hand-built, whereas Lotus is attempting to bring more automation to the road carÂ’s assembly. The engine used in the GT4 is the tried-and-true Toyota-sourced 3.5-liter V6 (not the new AMG four-cylinder). Per usual, itÂ’s fitted with a supercharger, and Lotus says itÂ’s good for up to 400 horsepower with a 7,200 rpm redline. You get a six-speed xTrac sequential transmission (the only transmission option), and the car is fitted with a limited-slip differential. Braking is handled by race-spec Alcon discs and calipers, and Ohlins coilovers keep the body in check. In all, Lotus says the dry weight is 2,778 pounds. This car was developed with RML Group, a British racing engineering company. “The all-new Emira GT4 is an exciting next step following the hugely successful launch of the Emira road car,” says Richard Selwin, Lotus Race Program manager. “We have worked hard with the team at RML Group to ensure this next-generation of Lotus GT car will deliver race-winning performance.” Those entering racing series will be allowed to buy this Emira GT4 cars for the 2022 racing season. However Lotus says availability will be very limited for the first year. It expects to be able to meet total global demand for 2023 as production of the race car continues. Pricing wasnÂ’t made available initially. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.