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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus planning new 400-hp 2-Eleven successor [UPDATE]

UPDATE: A previous version of this post suggested the Evora's new 400-horsepower V6 might find its way into the Elise, but sources indicate that it wouldn't fit. The text below has been updated accordingly. It's been nine months since Jean-Marc Gales took over as the new head of Lotus, and as Top Gear recently discovered, the former Peugeot chief is cleaning house. Gales doesn't put himself in the camp of past Lotus execs (Dany Bahar chief among them) who've reasoned that the company can only succeed if it introduces new and more upscale products. Instead he's focusing on the brand's existing models – namely the Elise, Exige and Evora – but don't think that means they'll just be skating by. On his watch, Lotus recently introduced the Elise S Cup (apparently the first model it ever introduced on schedule) and the new Evora 400 (ahead of schedule), and there are plans for more. Though Gales apparently has no intention of producing an engine in-house, the Toyota-based 3.5-liter supercharged V6 – now producing 400 horsepower and 302 pound-feet of torque – is slated to be slotted into the Exige as well. Perhaps most exciting, though, is the prospect of a successor for the 2-Eleven. That windowless speedster was the most extreme interpretation of the Exige, packing just 252 hp but weighing less than 1,500 pounds. The next version would weigh considerably more – closer to 2,000 pounds – but pack that new 400-hp engine to drive the power-to-weight ratio through the roof (if it even has one) in pursuit of a Nurburgring lap record. Don't expect it to switch to carbon fiber construction, though: Like his colleagues at Ferrari, Gales is convinced that aluminum is the way to go, offering comparable weight-saving benefits but at a fraction the cost. To ensure that these new products don't disappear in a cloud of tire smoke and irrelevance, Gales is also overhauling the way Lotus markets its cars. For one thing, he's opening new showrooms in key markets like Paris, Berlin, Monte Carlo and Abu Dhabi. For another, he's making sure Lotus actually keeps a database of its customers, something which it almost unbelievably didn't bother with until now. Those might not be the most exciting aspects of the business, but if that's all it will take to keep Lotus in the game, we're all for it. Featured Gallery Lotus 2-Eleven track car View 18 Photos News Source: Top GearImage Credit: Lotus Lotus lotus 2-eleven

Lotus Eletre specs, pricing and more detailed for European launch

Lotus revealed the Eletre in full last year, and while details were plentiful back then, the British sports car company has a lot more for us today in the realm of specs and pricing. Unfortunately, we don’t have a full layout of U.S. specs and pricing yet, but we can get a good idea of what to expect by looking at the European-market model. Three different versions will hit the market at launch: Eletre, Eletre S and Eletre R. Performance is the same between the Eletre and Eletre S (the S simply adds more luxury equipment), but the R is a unique, high-performance variant. For starters, the base model and S will have an electric motor on the front and rear axles good for a combined 603 horsepower and 524 pound-feet of torque. Lotus says that will be enough for a 4.5-second 0-62 mph time and a 160-mph top speed. Driving range on the WLTP cycle is estimated to be 373 miles for these versions, but expect that number to be down when EPA estimates come out.  The Eletre R notches performance up by a wide margin. Its pair of electric motors produce a combined 905 horsepower and 726 pound-feet of torque, but thereÂ’s a little more than just more powerful motors going on here. Unlike the single-speed transmission the base models use, the Eletre R uses a two-speed transmission for the rear electric motor and a single-speed transmission on the front axle. Lotus says this allows them to optimize the car for ideal launch performance and to improve range at higher speeds. The shifts themselves are automatic. Lotus says the R is capable of doing the 0-62 mph sprint in just 2.95 seconds, and it has a slightly higher top speed of 165 mph. Despite the two-speed transmission, range still takes a sizable hit down to just 304 miles on the optimistic WLTP cycle. We also learn today that the Eletre will house a 112 kWh lithium-ion battery pack in all versions of the SUV. Lotus says it features a maximum charge speed of 350 kW on a capable DC fast charger, which is quick enough to bring you from 10-80% in just 20 minutes. AC charging maxes out at 22 kW, which would allow you to go from 0-100% on your home charger in just six hours. The last big spec Lotus shared today is curb weight. If you opt for the base model with no options, the Eletre can weigh as little as 5,489 pounds. And yeah, thatÂ’s obviously a wild amount of weight for anything with a Lotus badge on it, but the Eletre R is even heavier at 5,820 pounds.