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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

This Lotus Evora 410 is a custom tribute to the original Esprit

We love the Lotus Evora, whether it's in the current 400 trim or new 410 trim, and now an enthusiast has ordered up perhaps the coolest livery. It's an Evora 410 in an Esprit tribute scheme. And it isn't modeled after just any first-generation Esprit, but rather the car featured in the James Bond flick, The Spy Who Loved Me. The car is a one-off commissioned by a customer through the Lotus Exclusive program, which offers buyers the opportunity to have the car customized with special paint, graphics, body work, and interiors. In the case of this particular Evora 410, the car has a white paint job and features a bumper and blacked-out grille. Extending from the top of the grille is a black stripe that bisects the body. These cues represent the black bumper and stripes of the Esprit. Another nice touch is the Evora name on the panels just aft of the side windows. They've been written in the same font as the classic Esprit. Lotus also points out that the bare carbon-fiber engine cover is meant to look a bit like the glass hatch of the original car. They're all simple, subtle touches, but they come together to create a classy and convincing tribute. Inside, things only get better. The upholstery features Tartan inserts that were popular and common on '70s sports cars. The shift knob is also now made from wood. They're joined by a heaping helping of black Alcantara and red stitching. Mechanically, this Evora 410 is effectively unchanged from the standard model. But as we said, that's fine since the standard model, with its 410-horsepower supercharged V6, is excellent. It should be noted though that, being a standard 410, it does not have the ability to travel underwater. As mentioned at the top, this car is presently a one-off built for a customer using Lotus Exclusive. So don't expect to start seeing these at dealer lots. However, you probably could still order a similar car through Lotus Exclusive. Or you could use the program to customize your Evora 410 some other way, say in black and gold like the John Player Special Lotus F1 cars, or maybe the company's green and yellow racing colors. All we're saying is, as cool as this is, don't let that restrict you from trying something new. Related Video:

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.