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Lotus Eletre specs, pricing and more detailed for European launch

Lotus revealed the Eletre in full last year, and while details were plentiful back then, the British sports car company has a lot more for us today in the realm of specs and pricing. Unfortunately, we don’t have a full layout of U.S. specs and pricing yet, but we can get a good idea of what to expect by looking at the European-market model. Three different versions will hit the market at launch: Eletre, Eletre S and Eletre R. Performance is the same between the Eletre and Eletre S (the S simply adds more luxury equipment), but the R is a unique, high-performance variant. For starters, the base model and S will have an electric motor on the front and rear axles good for a combined 603 horsepower and 524 pound-feet of torque. Lotus says that will be enough for a 4.5-second 0-62 mph time and a 160-mph top speed. Driving range on the WLTP cycle is estimated to be 373 miles for these versions, but expect that number to be down when EPA estimates come out.  The Eletre R notches performance up by a wide margin. Its pair of electric motors produce a combined 905 horsepower and 726 pound-feet of torque, but thereÂ’s a little more than just more powerful motors going on here. Unlike the single-speed transmission the base models use, the Eletre R uses a two-speed transmission for the rear electric motor and a single-speed transmission on the front axle. Lotus says this allows them to optimize the car for ideal launch performance and to improve range at higher speeds. The shifts themselves are automatic. Lotus says the R is capable of doing the 0-62 mph sprint in just 2.95 seconds, and it has a slightly higher top speed of 165 mph. Despite the two-speed transmission, range still takes a sizable hit down to just 304 miles on the optimistic WLTP cycle. We also learn today that the Eletre will house a 112 kWh lithium-ion battery pack in all versions of the SUV. Lotus says it features a maximum charge speed of 350 kW on a capable DC fast charger, which is quick enough to bring you from 10-80% in just 20 minutes. AC charging maxes out at 22 kW, which would allow you to go from 0-100% on your home charger in just six hours. The last big spec Lotus shared today is curb weight. If you opt for the base model with no options, the Eletre can weigh as little as 5,489 pounds. And yeah, thatÂ’s obviously a wild amount of weight for anything with a Lotus badge on it, but the Eletre R is even heavier at 5,820 pounds.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus drops Renault for Mercedes F1 engines

With only three manufacturers supplying engines in Formula One this season, the teams have been fairly evenly split: Ferrari, Sauber and Marussia use Ferrari engines; Mercedes, McLaren, Williams and Force India run on Mercedes power; Red Bull, Toro Rosso, Lotus and Caterham employ Renault power units. But one important team is reportedly preparing to ditch Renault and switch to Mercedes for next year.
That team is Lotus, an outfit which has fallen off its pace the past few seasons but which has still been a vital partner for Renault. That's because until a few seasons ago, the team based in Enstone, UK, was owned by Renault and bore the company's name. The operation was founded in 1981 as Toleman, was rechristened Benetton in 1986, bought by Renault 2000, taking the company's name in 2002, sold to its current owners Genii Capital 2009 and adopting the black and gold Lotus livery in 2011. As Benetton, it ran Ford engines until switching to Renault in 1995, sticking with the French outfit ever since, but that decades-long partnership - which meandered through Renault ownership and back out again - is now apparently drawing to a close.
The departure of Lotus as a customer team ought to allow Renault to focus instead on its increasing ties with Red Bull, which has taken the Enstone team's place as Renault's principal team. It could prove a smart move for the Lotus team as well, as the Mercedes engines have been outperforming the Renault units this season by an order of magnitude: not only is Mercedes far outpacing Red Bull at the top of the standings, but each of Mercedes' customer teams is performing better than Renault's clients.