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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus spotted testing more extreme Elise on the Nordschleife

If we had a nickel for every version of the Elise that Lotus has rolled out over the years, we might actually have enough spare change to buy one ourselves. And we're not even talking about the entire separate models (like the Exige and Europa) that Lotus has based on the Elise's platform or the other automakers' cars (like the Tesla Roadster and Hennessey Venom GT) that have used the same. And now Lotus appears to be testing another one.
Spotted lapping the Nürburgring, what we're looking at here appears to be the track-bound Elise S Cup R, but our intrepid paparazzi by the side of the track tell us it's missing the switches for the battery isolator and fire extinguisher. In their place, this Elise is wearing an even bigger rear wing as part of an altogether rather aggressive aero kit - not to mention a rockin' matte red wrap.
All of these telltales make us think Lotus has something extreme in the works, and we could find out what exactly it is as early as the Paris Motor Show in October, so stay tuned and watch this space.

Lotus Type 130 electric hypercar confirmed for July 16 reveal

Lotus just formally announced that its electric hypercar will be revealed on July 16. It's called the Type 130, and it's confirmed for production at Lotus headquarters in Hethel, Norfolk. The name is derived directly from the production quantity, as Lotus is capping the car at just 130 units. This project is coming together at a rapid pace, as Lotus also says the first customer deliveries will happen in 2020. Meeting time goals for the production of EVs has proven troublesome for some manufacturers, so we'll see if Lotus is able to deliver in the next year and a half. The British sports car company has Chinese backing in the form of Geely now, so the funds to make this car happen appear to be there. Lotus says that it's had several hundred people express interest in buying the Type 130 since its confirmation at the Shanghai Auto Show. Of course, with only 130 slots available to buy the vehicle, we'll see how it all shakes out once Lotus announces what we expect will be an extravagant price tag. Hypercars, and especially electric hypercars, are never cheap. Lotus released a teaser photo that tells us next to nothing, but it is a photo of the car. The teaser video below is a bit more interesting with the "Hand Built in Britain By Lotus" emblem and the electric charge port hidden off to the left. It has an automatically closing door there, which doesn't exactly feel like Lotus' style. If something can be done mechanically to save weight, that's typically the path taken. We won't prejudge the car too harshly, though, as this represents an entirely new take on Lotus vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.