2013 Lotus Evora Base Coupe 2-door 3.5l With Very Low Miles on 2040-cars

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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Lotus bids farewell to the Elise and the Exige with Final Edition models

Lotus will put the Elise, the Exige, and the Evora out to pasture later in 2021 to make room for a new model that internally is being called Type 131. Before it embarks on this major lineup overhaul, the firm will send off the Elise and the Exige — two of its best-known and longest-running models — with a limited Final Edition. Fittingly, the Final Edition models represent the ultimate evolution of the Elise and the Exige, nameplates released 25 and 21 years ago, respectively. Lotus added power and, somewhat surprisingly, equipment without straying from the famous "light is right" philosophy that shaped both cars. Collectors have two variants of the Elise (Sport 240 and Cup 250) and three of the Exige (Sport 390, Sport 420, and Cup 430) to choose from. Stepping inside either Final Edition version of the Elise reveals a thin-film transistor (TFT) instrument cluster that can be configured with regular gauges or a racecar-like display, depending on whether motorists plan to hit the road or the track. Lotus also redesigned the steering wheel to give taller drivers more space. New upholstery and stitching patterns round out the major updates, and every Final Edition wears a specific metal plaque. Outside, the changes include new additions to the palette, including Azure Blue, which was one of the launch colors when the Elise was presented to the press in 1996. Racing Green, the hue worn by the model when it made its global debut at the 1995 edition of the Frankfurt auto show, makes a comeback as well. If 2,032 pounds is too heavy, Lotus offers optional parts (like carbon fiber panels) that shed 53 pounds. Power for the Elise still comes from a supercharged, 1.8-liter four-cylinder engine mounted directly behind the passenger compartment. It delivers 240 horsepower (23 more than stock) and 180 pound-feet of torque, figures that give the roadster a 4.1-second zero-to-60-mph time. Selecting the Cup model brings a full body kit that generates 145 pounds of downforce at 100 mph and 341 pounds at the Elise's 154-mph top speed. Like the Elise, the Exige range receives Final Edition-specific paint colors, decals, and other exterior accents. Inside, it's a similar story: Lotus added a TFT screen and a new steering wheel, among other updated parts. Instead of a four-cylinder, the Exige packs a meaner punch thanks to a supercharged, 3.5-liter V6 tuned to put 397 horsepower (a 47-horse increase) and 310 pound-feet of torque under the driver's right foot.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.