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Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.

Lotus F1 Team reveals new E23 Hybrid

Lotus is keen to leave a lackluster 2014 Formula One World Championship campaign behind it and race forward towards a new era, and this is the car with which it hopes to do so. The new E23 Hybrid is the twenty-third chassis to come from the Enstone-based team. As with the new Williams that was the first new chassis revealed for this year, the principal difference you can see is the more conventional nose to replace the twin-tusk setup of the E22, but there's more to it than that. For starters, it's the first new Lotus to pack Mercedes power after the team parted ways with Renault – the manufacturer that used to own the team and which has powered every car the team has built since Benetton signed with the French automaker way back in 1995. It also packs a completely new suspension setup after the original FRIC design in the preceding E22 was banned mid-season, forcing Enstone engineers to go back to the drawing board halfway through the championship. Word has it that, after earlier rumors suggested the team might not even make it back onto the grid, new sponsors will be added before the season gets under way in Melbourne on March 15 with the Australian Grand Prix. To pilot the new car, Lotus has retained the same two drivers as last year in Romain Grosjean and Pastor Maldonado. The team is hoping to perform better this season than it did the last, when it finished the constructors' championship way down in eighth place – the same result it achieved in 2009 under Renault ownership and the worst it had performed since the Toleman days in 1983.

Lotus hands Pastor Maldonado a new Evora S in Monaco

Being a Formula One driver has its privileges. First off, you get to drive F1 cars for a living. You get treated like royalty and fly around the world. And if you're lucky, you might get a supercar thrown at you once in a while. It all depends on which team you drive for.
Fernando Alonso, for example, has had countless Ferraris, Maseratis, Abarths and Jeeps thrown his way. Lewis Hamilton was a little disappointed not to get the keys to that rare McLaren F1 LM when he won the championship. But Pastor Maldonado just got his hands on a new Lotus Evora S.
Pastor who now, you ask? Pastor Maldonado. The first Venezuelan driver in F1, Maldonado won the GP2 title in 2010 then made the jump to F1, driving for Williams for the past three seasons, impressively winning the Spanish Grand Prix in 2012. Now he's at Lotus filling Kimi Raikkonen's seat, and took delivery of his white Evora - complete with 3.5-liter supercharged V6 and six-speed sequential gearbox - in Monte Carlo last weekend during the Monaco Grand Prix.