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Elon Musk buys James Bond's Lotus submarine, wants to install Tesla powerplant

Remember when we reported the long-lost-but-found-again Lotus Esprit submarine used in the James Bond film The Spy Who Loved Me had sold at auction in London for $966,560 (well, $863,000 plus a 12-percent buyer's premium)? At the time, the buyer's identity remained a mystery, but Jalopnik has reported and confirmed that the man with money to burn is none other than billionaire Elon Musk, CEO of both Tesla Motors and SpaceX. What's even more shocking (maybe not for Musk) is that he wants to install a Tesla electric powertrain in it and make it transform into a road-going car.
The story of the submersible Lotus' journey from movie star to prized possession of the eccentric Musk is remarkable. After filming ended in the '70s, the car was shipped to Long Island, NY and placed in a storage container that was paid in advance by the studio for 10 years. After the money ran out, the contents of the container were sold off Storage Wars-style in 1989 and won by an area couple. It was shown in public on occasion throughout the years, but its value remained a mystery until the gavel fell in London last month. While far from the most valuable Bond car to be auctioned off (that honor goes to the Aston Martin DB5 used in Goldfinger and Thunderball, which sold for $4.6 million at auction in 2010), the Lotus submarine is definitely the most unique.
Also worth noting is that the Lotus sub is more than just a prop. Without the aid of CGI, the film's producers needed an actual submarine that looked like a Lotus Esprit, and so they hired a company called Perry Oceanographic in Florida to build it and hired former US Navy Seal Don Griffin to pilot the sub during the film.

Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.