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Lotus honors F1 efforts with limited-edition Exige LF1

Lotus has announced a new, special edition of its hardcore Exige for customers in the UK and Europe. Limited to just 81 units (for the Lotus Formula One team's 81 victories), the new Exige LF1 is the ultimate accessory for fans of the British manufacturer's Formula One efforts.
Befitting of a car inspired by the Lotus E22, this particular Exige is finished in the team's traditional black and gold colors, complete with red accents inspired by the F1 racer. The exterior is further enhanced with unique badges that proclaim the LF1's limited-edition status. Matte gold wheels have also been fitted, just like this Lotus' big brother.
This isn't purely a paint-and-stickers job, though. Lotus has also touched up the cabin, offering up black leather and "technical fabric," complete with gold contrast stitching and piping. The seat backs and floor mats feature embroidered logos, while an individually numbered, carbon-fiber plaque sits on the LF1's dash.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Lotus has a new sports car in the pipeline

Lotus is bringing a new, yet-unnamed model to the market next year, as Autocar reports. The new sports car is likely to be based on a significantly updated Evora platform, and it will function as a link between the current lineup and a new portfolio, which can incorporate even sport utility vehicles and electrified products as well as a completely new sports car platform. To appeal to less-than-hardcore Lotus buyers, the new model will offer improved practicality and livability, with better ergonomics and comfort than current Lotus models. It will be a challenge to achieve this without compromising on weight; the earlier attempted Lotus re-invention in the early 2010s was based on five simultaneously unveiled concept cars that weren't as lightweight as desired, nor based on a solid foundation. Ultimately, the concepts led nowhere, and the then-CEO was terminated. When the time comes to update the Elise, Exige and Evora in the next decade, they will be based on a new architecture under development that will meet U.S. regulations from the get-go. The recently appointed CEO, Phil Popham, told Autocar: "The focus for now is on replacing the products we've got today — the sports cars," said Popham. "In a long time, Lotus has not had sight of what is required. You need a longterm plan, a product plan and a business plan locked down with investment. We have that plan locked in." Lotus' tie-in with new owner Geely can result in funding in the billions, with Geely assisting with engineering and manufacturing. Crucial Lotus input such as design and product planning will continue in Hethel, UK, but with Geely helping out elsewhere, in Coventry, Sweden, Germany and China. Currently, Lotus continues to use Toyota engine technology, but there is a possibility that future Lotus models will use Geely-related powertrain parts.