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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

Lotus Evija shown in John Player Special livery at Goodwood SpeedWeek

Goodwood SpeedWeek is here, and Lotus is using the event to highlight the upcoming Evija electric hypercar. Lotus is calling this the car’s “public dynamic debut,” which is relatively true, though the lack of a public audience at Goodwood does put a bit of a damper on the idea. Regardless, the livery used to wrap the Evija is what truly caught our attention. For those familiar with Lotus racing liveries of the past, youÂ’ll immediately recognize it as a modern take on the John Player Special livery. Lotus even photographed the Evija in this livery sitting next to a few old Formula 1 cars wearing the original John Player Special digs. Black and gold just looks proper on a Lotus racecar, and it looks absolutely superb on the Evija, too. Since this is technically a dynamic debut, Lotus also gave us a short video that you can check out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The most intriguing part is the audio. Those electric motors are loud. It canÂ’t come close to matching the yowl of a high output gasoline engine, but the Evija is clearly going to make its own dramatic, electric noise. ThatÂ’s all well and proper, because extra theater is what electric cars typically lack. In an adjacent news brief, Lotus detailed some of the things it did to save weight. Lotus believes that “Colin Chapman would agree the Evija is 100% a true Lotus.” To make it so, Lotus says the carbon fiber monocoque is extremely light, weighing in at just 284 pounds, contributing to making it the lightest electric hypercar when it comes out (not as though thereÂ’s much competition).  Using holes and free space contributed to the lightweighting efforts, too. The venturi tunnels through each rear haunch both save weight and produce downforce. The center console design and floating dashboard leave tons of empty space behind where weight would accumulate otherwise. LotusÂ’ crossbeam design for the dash helps it serve as a structural member and also houses the interior ventilation system, combining two elements into one and saving weight. Lotus says youÂ’ll be able to see the Evija attack the Supercar Run on SpeedWeek, where it will attempt to set a fast lap time against many other new supercars and hypercars. Related Video:

Driving the Lotus Emira and Nissan Sakura | Autoblog Podcast #805

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder and Associate Editor Byron Hurd. This week we've got a handful of cars to review, like the Lotus Emira, Jaguar F-Type, Honda Accord Hybrid, Mini Cooper SE and Nissan Sakura. There's a new Autoblog T-shirt available through a collaboration with Blipshift (read more here, and buy yours here). Could there be a new, midsize Ram pickup set for U.S. production? Nissan is considering an affordable, electrified small pickup for America. The VW ID.7 Tourer electric wagon has been revealed, and we consider whether it should come here, too. John talks about the energy of the exhibition halls at the 2023 Japan Mobility Show, and our hosts talk highlights from SEMA 2023. Finally, we open some listener mail to help choose a fun convertible rental for a trip to Phoenix in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #805 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Lotus Emira First Edition 2024 Jaguar F-Type R75 Convertible 2023 Honda Accord Hybrid 2024 Mini Cooper SE 2024 Nissan Sakura Blipshift's 'Automn 2023' sale is here and it includes a brand new Autoblog T-shirt Stellantis-UAW agreement brings new (Ram?) midsize truck to Illinois Nissan exploring electrified and affordable small pickup for U.S. market Volkswagen ID.7 Tourer previewed as the brand's first electric wagon — should it come to the U.S.? 2023 Japan Mobility Show: the feel from the show floor SEMA 2023 recap Spend My Money: Renting a fun convertible through Turo Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts SEMA Show Tokyo Motor Show Honda Jaguar Lotus MINI Nissan Convertible Coupe Hatchback Economy Cars Electric Hybrid Lightweight Vehicles Luxury Performance Sedan