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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus CEO busted doing 102 mph uses 'Test Driver' defense

A UK police officer busted Lotus CEO Jean-Marc Gales doing 102 miles per hour in a Lotus on the A11 motorway near the carmaker's Hethel HQ. Doing 102 mph in a Lotus isn't a problem. Doing 102 mph in a Lotus in a 70-mph zone, however, is. The even bigger problem for Gales was that according to the sentencing guidelines, the minimum spanking for such hijinks is three points added to the driver's record and a GBP100 fine. The biggest problem for Gales was that he already had eight points on his license for previous offenses. At 12 points, a UK driver can be banned from driving for six months, and Gales did not want to be one tiny point away from that fate. Gales could have explained himself in court, but he had his solicitor, Simon Nicholls, do it for him. Nicholls prepared an arcane quodlibet that could be called the "Test Driver Defense." The premise was that as CEO of a sports car company, Gales felt compelled to test drive his company's newest products, and that Gales' hands-on, wide-open-throttle approach to his job is partly "responsible for the remarkable turnaround in the fortunes of the company." As such, it would be "vital" for Gales to continue doing his work, beneficial to the country as it were. The cheekiest bit came when Nicholls said, "Of course [Gales] was driving very carefully but was not driving in accordance with the speed limit," and that sentencing guidelines are "handrails not handcuffs." The solicitor furthermore suggested that instead of assessing points, the court should issue a 30-day driving ban and a fine. And the court agreed. On top of ordering Gales into the shotgun seat, the magistrate instructed Gales to pay GBP666, plus GBP100 for court costs, and GBP66 for a victim surcharge. That's about $1,400 in US funds, but no points. Then the magistrate said Gales - who wasn't present - should stick to test tracks instead of public roads for his triple-digit duties. The episode proves that Lotus not only knows how to add lightness to cars, it knows how to do the same for justice. Related Video:

Lotus Type 132 crossover EV teased five ways in video

Lotus has combined its series of video teasers of the Type 132 crossover into one reel. The result provides peeks at five of the features we can expect on the electric CUV when it launches next year. Under the "Breathe" section, there's the active lower grille, divvied-up hexagonal openings that twirl open or closed to provide the right combination of powertrain cooling and vehicle aerodynamics. Titled with "See," there's what looks like a sensor detection unit rising from the roof; it looks like a LIDAR unit pointed toward the rear, but it's impossible to know from the clip. In the "Stretch" section, we see an active rear spoiler moving into a higher drag configuration, connected to a fender with lines that evoke the Evija and Emira. Finally, in "Awaken," there's what looks like a giant screen canted toward the driver and towering over the instrument panel. The Type 132 will commence Lotus' EV-only series production future, the first of four models due in the next few years, and the largest. After it will come a sedan marketed as a four-door coupe known as Type 133, expected on sale in 2023, a smaller crossover called the Type 134 that will debut in 2025, and a sports car currently dubbed Type 135 that's planned for 2026 and could get an Alpine-branded sibling. The four-door models are expected to ride on Lotus' Evolution architecture for "premium" vehicles, with available dual-motor powertrains that might get up to 750 horsepower powered by batteries up to 120-kWh. The sports car will get the E-Sports platform Lotus will share with Alpine and sell to other manufacturers, the junior relative of the Extreme platform that supports the 1,973-hp Evija.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.