1972 Lotus Europa Factroy on 2040-cars

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Lotus Eletre configurator welcomes virtual tire kickers

The Lotus Eletre configurator is ready to be toyed with. There aren't that many customization options to play with, but the total experience is quite fun. The exterior palette consists of seven colors. The odd bit is that, try what browser we may, we couldn't get the names of those seven colors to appear anywhere. The menu looks like black, green, red, yellow, and three shades of silver, but clicking the latter three reveals what looks like a metallic silver, a flat gray, and a rose-tinted-something. Same with the interior, which comes in green, black, white, or beige. All but black result in a two-tone cabin. Things are much easier when it comes to wheels. The floral petal rims either come in all black or black with polished accents, the center caps are either Lotus yellow or black, and the calipers are either yellow, red, green, black, or charcoal.  For those of you unsure about the Eletre's looks, the well stocked Animations, Beautyshots, and Environments sections could get you on board with the styling — it did for us; a red Eletre under a cosmopolitan setting spoke to us in a way the yellow debut model did not. A couple of notes, though. Choose your colors in one of the Environments; the ambient lighting in the Beautyshots changes the vehicle lighting like in real life, turning the bright yellow calipers into a dusty gray in one instance, for example. The animations that show off features like the aero shutters in the grille and the active rear spoiler need a couple of clicks to perform. And again, just like in real life, the Eletre only does what you tell it; if you leave the hatch up in the Boot animation then click the Spoiler or Front Left Door, the boot stays up. Click to a city environment with the driver's door and hatch open and you'll be crystal clear as to what the Eletre looks at the end of a shopping run, a feature we've never seen in a configurator before. You have your mission and your cautions, now go play. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2017 Lotus Evora 400 Review | Autoblog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus updates Elise with new Sport, Sport 220 models

There aren't a lot of models that stay on the market a full 20 years after their introduction. The Lotus Elise is one of those few, so to mark the occasion, the British sports car manufacturer is launching two new versions. Instead of simply dressing the Elise up with special trim and badges (which it has already done), the new models succeed the old ones by "adding lightness" and increasing performance in the classic Lotus style. Replacing the base Elise is the new Lotus Elise Sport, which cuts a good 24 pounds off the already featherlike curb weight – now down to 1,909 pounds. The 1.6-liter inline-four that is sourced from Toyota and enhanced in-house carries over with 134 horsepower and 118 pound-feet of torque for a 0-60 time of 6.0 seconds and a top speed quoted at 127 miles per hour. Fuel economy and emissions figures improve thanks to the decreased weight, but Lotus says the difference is most felt in the brand's signature handling dynamics. Those looking for a little more oomph may be more enticed by the upgraded Elise Sport 220. Taking the place of the outgoing Elise S, the new Sport 220 benefits from the same weight reduction as the Elise Sport, but packs the larger, more potent engine. The 1.8-liter supercharged four delivers 217 hp and 184 lb-ft of torque to deliver a 4.2-second 0-60 time and a 145-mph top speed. Along with the weight reduction, the new Sport models benefit from optimized throttle response, traction slip thresholds, and handling balance. They also feature new Bilstein dampers. Along with ten exterior colors available, buyers will also be able to choose between leather, Alcantara, or (our pick) classic tartan upholstery like the original 1976 Lotus Esprit S1. Unfortunately, we can't count ourselves among those potential buyers, since Lotus no longer offers the Elise in North America. The automaker is, however, tipped to bring the next generation back to these shores toward the end of this decade. And the incremental improvements that it constantly rolls out bodes well for what's to come.