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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus Emira V6 First Edition Road Test: The most fun for $100,000

You really couldn’t script it more perfectly. The Lotus Emira is a dream sports car. ItÂ’s good that we all recognize that here and now, as far too often in the super- and sports car world, the market doesnÂ’t realize what an astounding thing it has until sales have gone cold, and the manufacturer kills it off. Cough, Acura NSX. In a way, the Emira is a love letter to everything enthusiasts desire about driving. Lotus is in a state of transition – the EVs are coming! The whole automotive industry is changing, and cars like the Emira are the ones weÂ’ll point to as high-water marks for this era. Not because it has a 0-60 mph time that can embarrass competitors. Not because it pioneers any particular technology in general. Truthfully, itÂ’s not remarkably pushing any boundaries on paper, but IÂ’d argue, who cares? It has an aged 3.5-liter supercharged V6 borrowed from Toyota that makes a fine – but not eyebrow-raising – 400 horsepower and 320 pound-feet of torque. ThatÂ’s actually less horsepower than Evora variants like the GT and Sport 410 made, which is the opposite direction sports cars typically go in for a new generation. It has hydraulic steering, and there isnÂ’t a single driver assistance nag in sight (donÂ’t worry, it still has cruise control). You pick your suspension setting from the factory: Tour or Sport. It does have a few drive modes, but they donÂ’t adjust the suspension or steering. An automatic transmission is available, but please skip that to enjoy one of the best-shifting gearboxes in the world. And oh yes, you can watch the exposed linkage work its mechanical joy. Same goes for the visible throttle actuator that can be seen in the rearview mirror through the glass separating driver from engine. Yeah, Lotus gets us. If youÂ’re salivating and frothing at the mouth by now, then youÂ’re just the sort of person Lotus has in mind for the Emira. Of course, the catch with anything wearing a Lotus badge in the past was the uncertainty around buying a car from a low-production British outfit and the accompanying lack of modern amenities. Even though the Evora was a step toward Porsche in so many ways, it still felt and acted like a classy kit car with its Alpine head unit, borrowed parts and general lack of polish. The last Evora GT test car we had leaked from both A-pillars with the windows up while driving in a rainstorm. Would a factory-fresh 718 Cayman ever do such a thing? I would think not.

Lotus Evora, Exige, and Elise add lightness to Geneva

The folks at Lotus have been quite busy over the past few months adding lightness to their vehicles. Since December, the company has introduced lighter, quicker versions of the Evora, Exige, and Elise, and all three members of the trio are present at the 2016 Geneva Motor Show. Each one is special in its own way, but if you crave a nimble sports car, you probably wouldn't be disappointed with any of these new models. The Evora Sport 410 is the most luxurious member of the bunch, at least by Lotus standards. At 2,921 pounds, it's also the heaviest, but a 410-horsepower 3.5-liter supercharged V6 makes this one the most powerful, too. The coupe can rocket to 60 miles per hour in 3.9 seconds and to a 186-mph top speed. Lotus will make just 150 of these special Evoras per year, and they'll have carbon fiber parts for the roof, tailgate, sports seats, and more. Best of all, this will be the only one of these three that will get a North American version. The Exige Sport 350 Roadster is the coolest member of this group, featuring tartan seats that we absolutely love. It's also the quickest of the three, reaching 60 mph in just 3.7 seconds, and it tops out at 170 mph. The rapid sprint is possible because the 345-hp 3.5-liter supercharged V6 only needs to push 2,480 pounds. The Elise Cup 250 rounds out the group with the lightest weight at 2,053 pounds (2,030 pounds with the optional Carbon Aero Package) but the least power at 243 hp. However, it certainly isn't slow with a 60-mph run in 3.9 seconds and a top speed of 154 mph. Lotus plans to make just 200 of them year each year. If you could pick any one of the three, which would you choose? The Evora might be the most livable every day but chucking around the Elise could be a barrel of fun. There're also those fantastic seats in the Exige. Let us know in Comments which one you want the most.