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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

1991 Lotus Elan | eBay Find of the Day

Lotus has always been a company that goes its own way, and the 1991 Elan you see above is quite possibly the strangest vehicle that the British automaker has ever designed and built. It's powered by a 1.6-liter turbocharged four-cylinder engine that sends 162 horsepower to the front wheels through a 5-speed manual gearbox. This generation of the Elan, which was produced from 1989-1995, remains to this day the only front-wheel-drive vehicle that Lotus has ever sold. And it wasn't very popular, with only 3,855 sold worldwide and less than 600 imported to the United States. That makes it a very rare car indeed. Lotus promotional materials claimed there were "definite advantages in traction and controllability," and added that "drawbacks such as torque steer, bump steer and steering kickback were not insurmountable." Road tests of the front-drive Elan almost universally praised the vehicle's excellent handling performance. The car you see here, sold by Gateway Classic Cars of Fort Lauderdale, Florida, looks to be in pretty good overall condition. The mileage is on the high side at nearly 111,000, but it has new paint, a new convertible top, and a refurbished interior. The asking price stands at $16,995, which makes it one of the least expensive vehicles to wear a Lotus badge that you can park in your garage and enjoy.