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Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.

Lotus will kill Elise, Exige and Evora to make room for the new Type 131

Lotus ended years of speculation by announcing it will begin rejuvenating its range when it releases a new model in 2021. Known as the Type 131 internally, its arrival will mark the end of the Elise, the Exige and the Evora. Although the three aforementioned models are showing their age, putting them out to pasture at about the same time is a surprising move because they're currently the only cars in the company's lineup. Saying that the Type 131 will have big shoes to fill is an understatement; it will blaze the path that a full family of new cars will follow. Official details about the 131 are few and far between, but an earlier report sketches the outline of a driver-friendly sports car powered by a mid-mounted engine. While it won't stray far from the lightness and the nimbleness that Lotus is famous for, it will be equipped with more tech than even the Evora, which offers a more comprehensive list of features than the track-inspired Exige and the back-to-the-basics Elise. Insiders have claimed that the 131 will be built on a new modular platform, and that it will not use any kind of electrification. Lotus released an image that shows the Evija (an electric, 2,000-horsepower halo car strictly limited to 130 units globally) next to three enigmatic cars hidden by a cover; one is presumably the 131. Another might be the battery-powered model that it's developing jointly with Renault-owned Alpine. As for the third, your guess is as good as ours. We know that the British firm is developing a Volvo-based SUV, but it's not pictured in the lineup. News of a new Lotus model will bring joy to enthusiasts and economists alike. The company is investing over 100 million British pounds (about $136 million) into its Hethel, England, facility, and it will hire about 250 employees to bring the 131 to the market. Most of the recruits will work in engineering and manufacturing. Lotus noted that it hopes to start building prototypes of the Type 131 — an internal designation that will likely not appear on the production model — in 2021. We don't know if deliveries will also begin this year, or if they are scheduled to start a little later. Regardless, it will be worth the wait. Lotus told Autoblog that all of its future cars will be engineered for global markets, and that its intention is to sell the Type 131 in North America. Related video:

Lotus F1 Team reveals new E23 Hybrid

Lotus is keen to leave a lackluster 2014 Formula One World Championship campaign behind it and race forward towards a new era, and this is the car with which it hopes to do so. The new E23 Hybrid is the twenty-third chassis to come from the Enstone-based team. As with the new Williams that was the first new chassis revealed for this year, the principal difference you can see is the more conventional nose to replace the twin-tusk setup of the E22, but there's more to it than that. For starters, it's the first new Lotus to pack Mercedes power after the team parted ways with Renault – the manufacturer that used to own the team and which has powered every car the team has built since Benetton signed with the French automaker way back in 1995. It also packs a completely new suspension setup after the original FRIC design in the preceding E22 was banned mid-season, forcing Enstone engineers to go back to the drawing board halfway through the championship. Word has it that, after earlier rumors suggested the team might not even make it back onto the grid, new sponsors will be added before the season gets under way in Melbourne on March 15 with the Australian Grand Prix. To pilot the new car, Lotus has retained the same two drivers as last year in Romain Grosjean and Pastor Maldonado. The team is hoping to perform better this season than it did the last, when it finished the constructors' championship way down in eighth place – the same result it achieved in 2009 under Renault ownership and the worst it had performed since the Toleman days in 1983.