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Lotus F1 Team Breaks World Record For Longest Truck Jump

Lotus F1 wasn't content to make just any commercial for their technology partner EMC Industries. It had to be one for the record books. The video released over the weekend shows a truck breaking the world record for longest jump ever completed by a truck. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. Stunt driver Mike Ryan planned the jump and drove the truck off the ramp and over fellow stunt driver Martin Ivanov as he sped underneath in a Lotus F1 race car. And just so you know no CGI was involved, EMC industries included a making of video on their website.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Lotus Esprit cancelled? [UPDATE]

Two years ago, we were gobsmacked when humble Lotus shocked the automotive world by wheeling out no fewer than five new models - admittedly in various stages of development - at the 2010 Paris Motor Show. The ambitious onslaught of new sheetmetal came at the behest of then-CEO Danny Bahar who aimed to broaden the British marque's appeal by dramatically expanding its portfolio. Bahar was later thrown out by new Malaysian owners DRB-Hicom in a management shakeup that seems to still be, well, shaking out. Bahar was deposed over accusations of financial wrongdoing and the controversial executive has fired back with a $10.6M lawsuit.
Against this chaotic background, a cornerstone of Lotus' revival plans hinged on the rebirth of its Esprit supercar (shown in 2010 concept form above). According to new reports, however, the Esprit has been cancelled, a victim of the company's uncertain finances and direction. Depending on which rumor you choose to believe, the two-seat coupe was slated to receive a house-built V8 and possibly turbocharging or hybrid power. That may all be moot now, however, as DRB-Hicom is reported to have scrapped Bahar's plans wholesale, a development that apparently includes killing off the mid-engined Esprit, too.
UPDATE: And this, friends, is why we have this story with a question mark and a Rumormill tag - Lotus is denying that the Esprit has been killed off.