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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus could be sold to Chinese automaker Geely

Two things are constant throughout the history of Lotus Cars: amazing vehicles, and financial struggles. Frequent changes in both ownership and leadership have left the company's future up in the air. And while the new management has improved quality and set a new product plan in place, its seems that Lotus could have a new parent company soon. Despite comments to the contrary, Chinese automaker Geely is rumored to be interested in acquiring Lotus Cars. The British automaker has been owned by Proton since 1996, but after Proton was sold to DRB-Hicom in 2012 investors suggested selling off Lotus. The Star Online reports that PSA in France is rumored to be looking at purchasing Proton cars from DRB-Hicom. In turn, Geely, the parent company of Volvo, is interested in purchasing Lotus from Proton. The report states that Geely has no interest in mass-market vehicles from Proton, while crossover-focus PSA, owner of Peugeot and Citroen, has no interest in a sports car manufacturer like Lotus. China has been encouraging its native automakers to purchase and acquire technology it lacks. Buying Lotus looks like it would benefit both companies. Lotus needs an influx of cash while Geely, looking to compete further on the global stage, would gain a great deal of technical and engineering knowledge from Lotus. Geely's stewardship of Volvo has been mostly hands-off, while giving the Swedish company enough money to invest in new platforms and technologies. If the same were to happen to Lotus, Colin Chapman's company could have its best years ahead of it. Related Video: News Source: The Star Online via Car BuzzImage Credit: Getty Rumormill Lotus Volvo Citroen Peugeot Lightweight Vehicles Performance Supercars Geely

Lotus Eletre opens a new front in electric SUVs

Ladies and gentlemen, the new era of Lotus as an EV maker begins with this, the Eletre. It takes elements we've seen on the Evija battery-electric hypercar and Emira ICE sports car, wraps them in a larger package, jacks them up, and throws in a lot of new tech for the brand and the market. Let's start with size, which is the easy bit. The Eletre is 201 inches long on a 118.9-inch wheelbase, about 79 inches wide, and 64 inches high. Every one of those dimensions puts the Lotus within a couple of inches of the Aston Martin DBX: the EV being a little longer, with a slightly shorter wheelbase, a little wider, and a roof a couple of inches lower. For us, the side view most closely represents the form we had in mind based on recent spy shots. The front is intense, the yellow of the hero car making the greatest contrast with the polygonal void below. The lights above the leading edge are DRLs and turn signals, the main beams are recessed into that void, hugging the upper edge. The rear, with its Lotus script and full-width light bar fading into triangular intakes along the sides, clearly comes from the sports cars. It can glow in four colors depending on what it needs to communicate, and forms a connection with the light bar across the instrument panel. The SUV proportions and black roof are still playing tricks with our eyes, though; we can't help feeling the Eletre carries its bulk up high. The wheels are an optional set of 23-inchers that hide optional 10-piston (ten!) calipers gripping ceramic composite rotors. Lotus isn't ready to divulge specific battery capacity and motor outputs between those wheels. All we're told is the pack is more than 100 kWh and output starts at 600 horsepower. Every Eletre is all-wheel-drive, with a motor on each axle. The 800-volt electrical architecture can handle up to 350-kW fast-charging, 20 minutes at a station at that charge rate restoring 248 WLTP miles of the Eletre's estimated 373-mile range in WLTP testing. EPA numbers will come eventually. Lotus says the hauler will get to 62 miles per hour in under 3 seconds and hit a top speed of 161 mph. The electronic side mirror housings each contain three cameras, one camera for the rear views, one to help stitch a 360-degree overhead view, and one to help enable self-driving. The charge port is on the front left fender, but keen eyes might notice more shutlines atop the front wheel arches.