2002 Lotus Esprit 25th Anniversary Edition. on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Listen to the Lotus Evora 400 make lovely noises

Automakers roll out loads of video content these days, but they often do so much editing and add so much background music that you miss out on the best stuff. With this video, Lotus shows they know what's important. This video shows Lotus's Evora 400 spending some time out on their test track in Hethel. The video is quite short and consists mostly of some onboard footage, but Lotus clearly invested in the sound recording. This Evora's 400 horsepower, supercharged V6 sounds brilliant as it screams around the course. We'll be getting a version of this car in the States this year. Lotus intends on selling the fittingly named Evora Sport 410 (for its 400 horse output) in America. It's possible we may see a lower-end model as well without the supercharger or with a smaller engine. No matter what though, great-sounding Lotuses are in our future. Related Video: Image Credit: Lotus Lotus Coupe Performance Videos engine

Lotus recalling certain 2011 Evora S models for possible oil leak, fire

Last year about 80 examples of the 2011 Lotus Evora S were recalled over an issue with the oil feed pipe. The same number of 2011 Evora S', but with different manufacture dates, are back in the recall box again for a very similar issue; this time it's the engine oil cooler hose that could rupture and spray oil either onto the rear wheels or a hot engine part. Neither of those cases is good, and the latter could potentially lead to a fire.
Lotus is working on a solution, so a recall date hasn't been announced. The bulletin below from the National Highway Traffic Safety Administration has more information.