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Lotus F1 Team Breaks World Record For Longest Truck Jump

Lotus F1 wasn't content to make just any commercial for their technology partner EMC Industries. It had to be one for the record books. The video released over the weekend shows a truck breaking the world record for longest jump ever completed by a truck. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. Stunt driver Mike Ryan planned the jump and drove the truck off the ramp and over fellow stunt driver Martin Ivanov as he sped underneath in a Lotus F1 race car. And just so you know no CGI was involved, EMC industries included a making of video on their website.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Volvo-based, Chinese-built Lotus SUV allegedly due out in 2020

Lotus will set foot in the lucrative SUV segment before the end of 2020, according to a recent report. It's preparing to unveil a high-riding model named Lambda that will be made in China with Swedish parts. Five-plus years in the making, the first Lotus-badged SUV will share its SPA platform with several members of the Volvo range, including the XC90, and with the plug-in hybrid Polestar 1. Citing unverified reports from China, Holland-based AutoWeek reported the Lambda will land in the same segment as the Porsche Cayenne Coupe and upmarket variants of the BMW X6. Patent images (pictured) suggest it will wear a fastback-like roof line. Using the flexible SPA platform will allow Lotus to offer a variety of powertrains, including gasoline-burning four-cylinder engines with forced induction and at least one plug-in hybrid option. SPA wasn't designed to accommodate six- or eight-cylinders, so leveraging electrification will likely be the easiest way for engineers to unlock more performance. An electric variant will reportedly join the range a little bit later in the 2020s. Production will begin in Wuhan, China, in late 2020, according to the same source. Whether the model will be sold in the United States is up in the air. It would make a significant amount of sense: Americans have an insatiable appetite for SUVs, and the company has often stressed it wants to increase its sales in our market. Lotus hasn't commented on the report, and it has remained quiet about its long-rumored SUV. We heard a lot about the model from Jean-Marc Gales, its former CEO; he notably said it will be to the Cayenne what the Evora is to the 911, and he pledged it would become the fastest and most agile model in its segment. He's gone, replaced by Phil Popham in 2018, so that strategy might have changed. If the rumor is accurate, we won't have to wait long to see how Lotus can apply its design language and its unique engineering philosophy to an SUV. Related Video: