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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus reveals an even lighter version of the Elise Cup 250

For an automaker with very few resources, Lotus manages to keep things relatively fresh. The new Evora 400 is a blast to drive, even if it is just a heavily revised version of the car that debuted in 2009. The current Lotus Elise debuted back in 2010, and though it may have departed from our shores, Lotus keeps customers worldwide happy with a plethora of new variants. The latest model is the lightweight Lotus Elise Cup 250. Now, this isn't the same Elise Cup 250 that debuted last year, though the two cars are very, very similar. The main difference is weight, as is typical with a Lotus. Colin Chapman's tried and true saying, simplify and add lightness, is still true here. The new model weighs just 1,895 pounds, or 1,948 without the lightweight package. Last year's Elise Cup 250 was already quite svelte at 2,053 pounds. While you may think that shaving that much weight from an already light car must be the result of black magic or a localized black hole, the truth is far more simple. The Elise Cup 250 makes extensive use of carbon fiber, titanium, and aluminum for components like the bodywork, exhaust, and wheels. The rear window is plastic instead of glass, and the standard lead-acid battery is replaced with a lithium-ion battery. The rest of the car remains mostly unchanged. The car is propelled by a 243-horsepower supercharged 1.8-liter inline four. It can hit 60 mph in just 3.9 seconds, quicker than the more powerful Evora 400. There's plenty of aero to keep the car planted, but it's not a pure track car like the Exige. The Elise Cup 250 still comes with a full interior with a stereo, though there's no mention of cupholders. As exciting as all this may be, the Elise Cup 250 won't be coming to the US. Unfortunately, airbags and crash structures all add weight. For everyone else, the Elise Cup 250 is at dealers now. Related Video: Featured Gallery Lotus Elise Cup 250 News Source: Lotus Lotus Lightweight Vehicles Performance