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Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.