2000 Lotus Esprit on 2040-cars

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Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Evora 'Sports Racer' is oddly named and fully loaded

Lotus has just announced a new Evora 'Sports Racer' model that is, well, frankly not much more sporty or racy than the standard Evora or Evora S. Instead, the British company calls the Sports Racer a "visually enhanced and optimized version" of both the Evora and supercharged Evora S. To unpack that a little: The new trim will get a new set of unique exterior colors and a revised interior treatment, and it's fully decked out with options.
The 'Sports Racer' will be available in the buyer's choice of Carbon Grey, Nightfall Blue and the Ardent Red that you see in the image above (the only image we've seen of the car so far). Gloss black accents set the model apart and can be seen on the roof, forged wheels, mirrors and rear badges. Inside, one may choose between black-leather sports seats with red piping and stitching, or a Venom Red leather interior with black piping and stitching. How naughty.
In terms of tech, the 'Sports Racer' gets Lotus' Sports Pack and its remapped throttle response, higher redline, more powerful cross-drilled brakes and a more aggressively programmed Dynamic Performance Management system. The stereo system is also upgraded from the basic Evora, with a DVD player and seven-inch touchscreen display thrown in for good measure.