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Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.

Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."