1998 Lotus Esprit V8 Coupe 2-door 3.5l - Red on 2040-cars

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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

The Caterham Seven Sprint is a perfect retro-style British roadster

A Caterham Seven oozes retro style. Modern engineering may mean the car no longer shares any parts with its original Lotus counterpart, but one look at the little roadster and it's easy to see the car's heritage. Caterham loves pumping out variants of the Seven, and the 2016 Goodwood Revival seemed like the perfect place to announce the latest version, the throwback Caterham Seven Sprint. Caterham calls the Seven Sprint a design "that was seemingly planned in the mid-1960s but never launched." It's apt then that the company is using it to kick off its "60 Years of the Seven" celebrations. The Seven Sprint is based off the European-only 160 model, meaning it's powered by an 80-hp turbocharged three-cylinder Suzuki engine. While the bonkers Seven 620 R may be the biggest and baddest Caterham available, the bare bones Seven 160 just feels more appropriate here. There are a number of retro styling touches throughout the car. The limited edition Seven Sprint comes wrapped in one of six colors originally offered by Lotus in 1966 and 1967. The Chassis is powder-coated grey, just like the Series 2 Lotus Seven. The cream-colored wheels feature polished hubcaps, while the interior features a wood-trimmed wheel and the interior is trimmed in a wonderful shade of red. The body has been slightly reworked to look more like the original Lotus designed car. Mechanically, not much has changed. Power from the Suzuki three is fed through a five-speed manual. Some of the suspension bits are similar to Colin Chapman's original design, but that's true of the standard 160. The car should be just as much of a riot as any other Caterham, just packed to the gills with style. The Seven Sprint is available only as a fully-complete factory car. It's unknown if any of the 60 produced will make it to the US. Prices in the UK start at GBP27,995, or about $37,000. Related Video: Featured Gallery Caterham Sprint Image Credit: Caterham Cars Design/Style Lotus Automakers Convertible caterham seven

Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.