1994 Lotus Esprit S4 Coupe - (musuem Quality Collector Series) on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

eBay Find of the Day: 2000 Lotus 340R, claimed only street-legal example in US

These days most of the news out of Lotus comes when it releases a lighter or faster version of the Elise, Exige or Evora. However, the stripped-out, Elise-based 340R might already show the logical conclusion of that concept, despite coming out in 2000. Now, one of the 340 made is up for auction on eBay Motors, and the seller in Fort Lauderdale, FL, claims that it's the only street-legal example available in the US.
Lotus founder Colin Chapman always had an obsession with making his vehicles as light as possible, and the 340R adhered to that adage about as closely as a street car could in 2000. These minimalist roadsters eschewed opening doors, windows and a roof in the pursuit of cutting the fat off the brand's hardly portly Elise. The company's engineers also trimmed away the fenders to give their creation a semi-open wheel design that looked as wild when new as today. For the interior, they installed two racing buckets, and the most of the rest was left in bare metal, including the pedals. All of the changes reportedly brought the 340R down to around 1,545 pounds.
Power comes from a 1.8-liter four-cylinder with a five-speed manual gearbox. The 340R is available with 177 horsepower or a tuned 187-hp version from that mill, but the seller doesn't specify which one this is. It's still a pretty fresh car, though, with just 3,577 miles claimed on the odometer.

Lotus 3-Eleven may be the quickest track weapon you can buy

Germany's Sport Auto magazine routinely takes world-beating supercars around the short circuit at the Hockenheimring: Porsches, Ferraris, Lamborghinis... the works. But the top of the leaderboard has now been claimed by something altogether smaller and less powerful in the form of the new Lotus 3-Eleven. The most extreme expression of the Elise/Exige platform to date, the 3-Eleven is a track-focused machine of the highest caliber. At its heart sits a relatively humble 3.5-liter supercharged V6, tuned to produce 460 horsepower. But with composite body panels and a low curb weight, it rockets to 60 in under 3.0 seconds flat, and more poignantly laps the company's own test track ten seconds ahead of the Evora 400. Now it's clocked a lap around Hockenheim – sometimes host of the German Grand Prix – in just 1:06.2, just edging out the previous record held by a Porsche 918 Spyder. It also bests the Gumpert Apollo, and the similarly track-focused Radical SR3 SL... not to mention everything else Sport Auto has ever taken to the track. What's even more impressive is that the magazine's road test editor Christian Gebhardt completed the lap on stock rubber and on a cold track that didn't get any warmer than 46 degrees Fahrenheit. Just imagine what it'd do on even semi-slicks and a warm track surface. Related Video: 'HYPERCAR-KILLING' LOTUS 3-ELEVEN SETS HOCKENHEIMRING LAP RECORD - Lotus 3-Eleven raises the bar by establishing a new "sport auto" production car lap record around Hockenheimring - Lotus 3-Eleven now heads the lap time list which features exotic hyper cars and track-focused supercars from some of the world's most prestigious manufacturers - Lap record set by "sport auto" magazine's top road tester Christian Gebhardt The Lotus 3-Eleven, the quickest series production car to come from Lotus' Hethel Headquarters, has set the fastest lap time ever recorded by the leading and highly-respected German car magazine, "sport auto". Driven by Christian Gebhardt, a highly accomplished driver and Road Test Editor for "sport auto", the Lotus 3-Eleven lapped the Hockenheimring short Circuit in an incredible 1 minute 06.2 seconds. This time was even more impressive considering that the 3-Eleven was on standard road tyres and the fastest lap was completed in less than perfect weather, where temperatures did not get higher than 8 degrees Celsius. Jean-Marc Gales, CEO of Group Lotus plc said, "Christian set a fabulous lap in less than ideal conditions.