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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus unveils new racing bike for British Olympics team

Lotus Engineering, the automotive consultancy and industrial design arm of the British performance car brand, has marked its return to competitive cycling with a sleek and lightweight new track bike that features novel fork, seat stays and handlebars. Developed in concert with Hope Technology, a British bike-components manufacturer, the bike is aimed at helping the Great Britain Cycling Team notch medals at the 2020 Tokyo Olympics. For Lotus, the bike represents a return to cycling after a 25-year absence. It’s also a nod to the Lotus Type 108 bike Chris Boardman rode to a gold medal at the 1992 Barcelona Olympics and in the 1994 Tour de France, where he won the prologue time trial to take the yellow jersey. Hope/Lotus British Cycling View 10 Photos WeÂ’re not given any details about the bikeÂ’s technology or specs, except that the Hope-designed frame is made of high-modulus composites with fabric woven in the U.K. Lotus was responsible for the unique fork and seat stays, with each characterized by slim polished metal tubing and a wide-flaring hooping design when viewed straight on. The handlebars similarly feature a flattened profile across the crossbar. Not surprisingly, the bike underwent lots of wind-tunnel testing, both with and without riders, plus testing to maximize strength with minimal weight. Lotus also said it worked to improve stiffness and front end feel. Much of the design and development was done after the 2016 Olympics, when the UCI governing body made changes to the rules governing bike development. Lotus and Hope were supported by British engineering firm Renishaw. The bikeÂ’s design must be approved by the UCI and be ridden by the Great Britain Cycling Team during the 2019–2020 Tissot UCI Track Cycling World Cup series by the end of this year in order to qualify to be ridden in the 2020 Olympics in Tokyo. TheyÂ’ll start riding it this weekend at the Minsk-Arena velodrome in Belarus, and November 8–10 in Glasgow, Scotland. ItÂ’ll also be displayed at the Rouler Classic event in London starting Friday and running through Sunday. Lotus Bicycle lotus engineering

Watch Evo pick its 2015 Car of the Year in this epic video

With just a few days left in 2015, it's the perfect time to check out Evo's annual Car of the Year test to determine the greatest performance vehicle of the last 12 months. The writers' picks for the 11 finalists spanned a breadth of engaging models and included: Peugeot 208 GTi by Peugeot Sport, Lamborghini Aventador SV, Seat Leon Cupra Sub8, McLaren 675LT, Porsche 991 GT3 RS, Porsche Cayman GT4, Honda Civic Type R, Ferrari 488 GTB, Chevrolet Camaro Z/28, Lotus Evora 400, and Mercedes-AMG GT S. For the venue to test the mettle of these performance machines, Evo stuck close to home this year and visited the twisting roads at the beautiful north coast of Scotland. Racing brothers Marino and Dario Franchitti also came along for the ride to provide two more voices in the competitive challenge to determine a winner. Evo's video explains why each model deserves to be among such rarified company but doesn't gloss over their faults either. There can be only one winner, though. We don't want to spoil it, so check out the clip for magnificent views of these performance machines through the Scottish countryside.