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Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

Lotus electric sedan due in 2023 to take on Porsche Taycan

Lotus took a massive step towards the mainstream when it released the Eletre (pictured above), an electric crossover developed with volume in mind. It will continue walking in this direction by launching its first sedan, and a recent report suggests the model will be aimed at the Porsche Taycan. Known as the Type 133 internally, and referred to as a four-door coupe, the sedan will join the firm's portfolio of so-called "lifestyle" EVs. It will borrow some styling cues from the Eletre (pictured above) but it won't be merely a scaled-down crossover. "There has to be some continuity and family identity," explained Peter Horbury, Lotus' senior vice president of design, in an interview with British magazine Autocar. "Families aren't made up entirely of triplets or quadruplets. Every member of a family can have their own character," he added. While the Type 133 — a name that won't make the leap to production; the Eletre was called Type 132 — won't be as basic as, say, an Elise, it will be positioned as a driver's car. Gavan Kershaw, Lotus' director of attributes and product integrity, told Autocar that the engineering team benchmarked the Porsche Taycan during the Eletre's development process and the lessons learned will be applied to the Type 133. Like its taller sibling, the sedan should feature a long list of technology features, including an air suspension system and rear-wheel steering. Powertrain specifications haven't been released yet, but the fact that the Eletre and the Type 133 will be closely related underneath the sheet metal gives us some idea of what to expect. Power for the first Lotus crossover comes from a pair of electric motors that zap the four wheels with around 600 horsepower. The battery pack's capacity checks in at over 100 kilowatt-hours, and an 800-volt electrical architecture enables fast-charging technology. Lotus pegs the Eletre's maximum driving range at 373 miles on the testing cycle used in Europe. It's reasonable to assume that the sedan, which should be lighter and more aerodynamic, should be capable of going further on a charge. Lotus is expected to unveil the Type 133 in 2023. The model will be built alongside the Eletre in Wuhan, China. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus cars to be 'Made in China' at new Geely plant, according to documents

BEIJING/SHANGHAI — The Chinese owner of Lotus plans to start producing the British sports car brand in China for the first time with the opening of a new 9 billion yuan ($1.3 billion) factory in Wuhan city, company job advertisements and government documents showed. The previously unreported plans are Zhejiang Geely Holding Group's first move to shake up the British brand since its purchase of a majority stake in 2017. The move is in line with Geely's ambitions to build more up-market cars and throw off its reputation for copycat designs and shoddy quality. For Lotus, it could mean greater production volumes and new models such as SUVs to boost sales. "For Geely, going high-end can help it take more market share," said Alan Kang, Shanghai based analyst at LMC Automotive. "Geely needs to do that to better compete with global brands." Lotus cars are currently built in Norfolk, England. Geely and Lotus said in a joint statement that while Norfolk was Lotus's manufacturing home, a key part of the firm's strategy to revive the brand was expanding the brand's manufacturing footprint globally. "Details on additional locations and models will be confirmed in due course," the company said in an e-mail to Reuters. The planning authority of Hubei province, whose capital is Wuhan, last month approved Geely's plans for the plant. The factory will be able to manufacture 150,000 cars annually, according to a document posted on the authority's website. The Wuhan Development Zone, where the factory will be based, said in a statement posted on its website last month that production at the plant would include "Geely's Lotus project". The Wuhan Development Zone did not respond to Reuters' request for comment. The documents did not say when the plant would start operations. The facility is approved to build all-electric battery cars, electric hybrids as well as combustion engine cars like Lotuses. Job advertisements on Geely's website show the automaker is looking to fill at least 20 Wuhan-based roles for the Lotus project. LUXURY AMBITIONS While is not clear what portion of the new Chinese production line would be devoted to the British brand, greater production volumes would be consistent with Geely's stated ambition to grow the market for Lotus by broadening its line-up. Geely sold only 1,630 Lotuses globally in 2018. Lotus currently produces models such as the Evora and Elise.